Day 2 – Khadi – Lakme Fashion Week 2018

Khadi to be theme-line in Lakme Fashion Week

Bringing the beauty and glory of India’s Fabric of Freedom to centre stage at Lakmé Fashion Week, the grand Khadi showcase by the Khadi and Village Industries Commission opened the Sustainable Fashion Day with four stunning designers’ collections. First was Pallavi Shantam who called her collection as ‘Time Whisperer’. It was heavily rooted in the Japanese Wabi-Sabi concept. Second was designer Saloni Sakaria’s ‘The Third Floor Clothing’, which had a definite idea of how Khadi should be showcased.

Third was designer Lars Andersson. The inspiration to his collections has always been several cultures, religions, tribes and global citizens. He has held several knitwear shows in India that have earned him numerous accolades for their unisex appeal. Lastly, Jewellyn Alvares one of the leading bridal wear designers known for his ‘Jule Bridal’ label turned his gaze for the first time onto men’s wear for his Khadi collection called ‘Converge’. Working with pure rustic traditional Khadi with the inherent slub weave, Jewellyn used his women’s wear pattern making skills for men’s wear.

“Through the prism of pride, and the conscious effort to a better & sustainable future, we spin employment and weave prosperity in India”.

 Formed under the Government of India, in April 1957, Khadi and Village Industries Commission (KVIC), under Ministry of MSME, is a statutory body established to plan, promote, facilitate, organize and assist in the establishment and development of Khadi & Village Industries in rural areas, in co-ordination with other agencies engaged in rural development, wherever necessary. The commission is governed by the Act of Parliament (No. 61 of 1956 and as amended by Act No. 12 of 1987 & Act No. 10 of 2006).

The broad objectives of KVIC are:

  1. The social objective of providing employment
  2. The economic objective of producing saleable articles, and
  3. The wider objective of creating self – reliance amongst the people and building of a strong rural community spirit.

For the first time, the core principle of the signature fabric of India Khadi – sustainable development – is all set to be at the centre-stage during the 14th edition of the Sustainable Fashion Day at Lakme Fashion Week on 23rd August 2018 in St Regis Hotel, Mumbai. Incidentally, it is also the first occasion that the Khadi and Village Industries Commission (KVIC) would be collaborating with Lakme Fashion Week, in which collections made by four designer labels with hand-spun and hand-woven Khadi fabric – hand-spun in sleepy cluster areas of Elgandal (Telangana), Kanjarpur (Madhya Pradesh), Bastar (Chhattisgarh), Hoshiarpur (Punjab), Malda, Burdwan and Murshidabad (West Bengal).

KVIC Chairman Vinai Kumar Saxena, who would also deliver a keynote address on ‘Khadi and Sustainable Development’ in the inaugural session, said that showcasing Khadi on this ramp would definitely change the common man’s perception about Khadi being a stereotype fabric made for a particular class. “Khadi is a perfect example of sustainable development as it comes from humble processes of hand cropping, hand spinning and hand weaving, which are completely sustainable because they are based on individual level competencies and skills.  Similarly, the market process generates employment and income for the rural masses as it is not machine intensive or technology intensive.  The products are completely recyclable and biodegradable. Khadi represents a new model of self-reliance, where the artisans depend completely on an indigenously produced resource, avoiding imports and generating sustainability of the individual as well as the society and nation as a whole,” he said.

Expressing his gratitude to Prime Minister Shri Narendra Modi for catching Khadi’s latent potential, Saxena said that the Prime Minister had often called this phase as ‘Khadi for fashion’ and ‘Khadi for Economic Transformation’. “Even in the changing times, although the models of development have changed to some extent, sustainability has always been at the core for Khadi. With its diversified canvass, Khadi’s principles of sustainable development reverberate from all directions: from helping terrorism affected families to find life support to giving economic freedom to tiger attack victim families and from rehabilitating poaching affected communities to self-employing displaced people the Narmada valley,” he said.

The season’s most coveted designers would come under one roof and work their magic with styles and trends that make the fashion and beauty nothing less than splendid. Renowned fashion designers at Lakme Fashion Week Winter/Festive 2018 will showcase many facets of Khadi.  Lars Anderson will showcase Khadi Matka Love Story, Third Floor Clothing by Saloni Sakaria, Pallavi Shantam is showcasing Jamdaani fabric of Burdwan weaver’s work   who have woven the perfect fabric to create fashion styles from imperfection, Murshidabad Khadi by Jewellyn Alvares, and the Collection by Buna is a love ode to Khadi exploring its multifaceted potential. Not only that, the signature fabric of India would also see four sequence events with one sequence of each designer and 26 models will dazzle on ramp in Khadi designer fabric.

Meanwhile, Minister of State for MSME (Independent Charge) Giriraj Singh has also expressed his happiness for Khadi collaborating with Lakmé Fashion Week.

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