Day 2 – Khadi – Lakme Fashion Week 2018

Khadi to be theme-line in Lakme Fashion Week

Bringing the beauty and glory of India’s Fabric of Freedom to centre stage at Lakmé Fashion Week, the grand Khadi showcase by the Khadi and Village Industries Commission opened the Sustainable Fashion Day with four stunning designers’ collections. First was Pallavi Shantam who called her collection as ‘Time Whisperer’. It was heavily rooted in the Japanese Wabi-Sabi concept. Second was designer Saloni Sakaria’s ‘The Third Floor Clothing’, which had a definite idea of how Khadi should be showcased.

Third was designer Lars Andersson. The inspiration to his collections has always been several cultures, religions, tribes and global citizens. He has held several knitwear shows in India that have earned him numerous accolades for their unisex appeal. Lastly, Jewellyn Alvares one of the leading bridal wear designers known for his ‘Jule Bridal’ label turned his gaze for the first time onto men’s wear for his Khadi collection called ‘Converge’. Working with pure rustic traditional Khadi with the inherent slub weave, Jewellyn used his women’s wear pattern making skills for men’s wear.

“Through the prism of pride, and the conscious effort to a better & sustainable future, we spin employment and weave prosperity in India”.

 Formed under the Government of India, in April 1957, Khadi and Village Industries Commission (KVIC), under Ministry of MSME, is a statutory body established to plan, promote, facilitate, organize and assist in the establishment and development of Khadi & Village Industries in rural areas, in co-ordination with other agencies engaged in rural development, wherever necessary. The commission is governed by the Act of Parliament (No. 61 of 1956 and as amended by Act No. 12 of 1987 & Act No. 10 of 2006).

The broad objectives of KVIC are:

  1. The social objective of providing employment
  2. The economic objective of producing saleable articles, and
  3. The wider objective of creating self – reliance amongst the people and building of a strong rural community spirit.

For the first time, the core principle of the signature fabric of India Khadi – sustainable development – is all set to be at the centre-stage during the 14th edition of the Sustainable Fashion Day at Lakme Fashion Week on 23rd August 2018 in St Regis Hotel, Mumbai. Incidentally, it is also the first occasion that the Khadi and Village Industries Commission (KVIC) would be collaborating with Lakme Fashion Week, in which collections made by four designer labels with hand-spun and hand-woven Khadi fabric – hand-spun in sleepy cluster areas of Elgandal (Telangana), Kanjarpur (Madhya Pradesh), Bastar (Chhattisgarh), Hoshiarpur (Punjab), Malda, Burdwan and Murshidabad (West Bengal).

KVIC Chairman Vinai Kumar Saxena, who would also deliver a keynote address on ‘Khadi and Sustainable Development’ in the inaugural session, said that showcasing Khadi on this ramp would definitely change the common man’s perception about Khadi being a stereotype fabric made for a particular class. “Khadi is a perfect example of sustainable development as it comes from humble processes of hand cropping, hand spinning and hand weaving, which are completely sustainable because they are based on individual level competencies and skills.  Similarly, the market process generates employment and income for the rural masses as it is not machine intensive or technology intensive.  The products are completely recyclable and biodegradable. Khadi represents a new model of self-reliance, where the artisans depend completely on an indigenously produced resource, avoiding imports and generating sustainability of the individual as well as the society and nation as a whole,” he said.

Expressing his gratitude to Prime Minister Shri Narendra Modi for catching Khadi’s latent potential, Saxena said that the Prime Minister had often called this phase as ‘Khadi for fashion’ and ‘Khadi for Economic Transformation’. “Even in the changing times, although the models of development have changed to some extent, sustainability has always been at the core for Khadi. With its diversified canvass, Khadi’s principles of sustainable development reverberate from all directions: from helping terrorism affected families to find life support to giving economic freedom to tiger attack victim families and from rehabilitating poaching affected communities to self-employing displaced people the Narmada valley,” he said.

The season’s most coveted designers would come under one roof and work their magic with styles and trends that make the fashion and beauty nothing less than splendid. Renowned fashion designers at Lakme Fashion Week Winter/Festive 2018 will showcase many facets of Khadi.  Lars Anderson will showcase Khadi Matka Love Story, Third Floor Clothing by Saloni Sakaria, Pallavi Shantam is showcasing Jamdaani fabric of Burdwan weaver’s work   who have woven the perfect fabric to create fashion styles from imperfection, Murshidabad Khadi by Jewellyn Alvares, and the Collection by Buna is a love ode to Khadi exploring its multifaceted potential. Not only that, the signature fabric of India would also see four sequence events with one sequence of each designer and 26 models will dazzle on ramp in Khadi designer fabric.

Meanwhile, Minister of State for MSME (Independent Charge) Giriraj Singh has also expressed his happiness for Khadi collaborating with Lakmé Fashion Week.

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Audition Alert – Elite Model Look – India 2018

Poster - Max presents Elite Model Look India 2018 (1)

 

Calling all aspiring models for the auditions of Elite Model Look 2018. Presented by Max Fashion, it is one of the most prestigious modelling contest in the world offering thousands of girls and boys, the opportunity to achieve their dreams and follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bündchen, Vittoria Ceretti, Constance Jablonski, Benjamin Benedek, Matthew Bell and Serge Rigvava. The winner of the India finale will represent India at the World Finale.

Eligibility Criteria –

  • Female between the ages of 16 and 22 – At least 5’7in or 172cm tall
  • Male between the ages of 16 and 22 – At least 6’ or 183cm tall

Date and Venue –

  • 25th August 2018 – Infiniti Mall, Malad, Mumbai
  • 31st August 2018 – DLF Promenade Mall, Delhi
  • 8th September 2018 – Forum Sujana Mall, Hyderabad
  • 15th September 2018 – Phoenix Market City, Bangalore

Time – 11am to 3pm

If the candidates are under eighteen, they must bring a parental authorization letter with them to the casting. The girls should have as little make-up as possible and wear something close fitting such as skinny jeans or leggings and a t-shirt. Male applicants should wear something close fitting such as skinny jeans, a t-shirt and no cap or hat.

 To participate click here – https://www.elitemodellook.com/in/en/participate/index.htm

India – Pakistan Love Child!!!

SANIA MIRZA APPEARS ON THE COVER OF HT BRUNCH SEVEN MONTHS PREGNANT!

Cover of HT Brunch - 12th August 2018

~ She also answers some poignant questions ~

Tennis star Sania Mirza has done her first pregnancy shoot for the Sunday magazine of the Hindustan Times, Brunch. Her cover and pictures will be out in the issue dated Aug 12, 2018. The photographs were shot by ace photographer Rohan Shrestha at The Park Hyderabad earlier this week.

The first look picture of the cover is out and the mom-to-be looks adorable. In the picture, Sania is looking into a mirror, with the reflection serving as the main image. She is wearing a lace top from Zara, and looks heavily pregnant. However, in the interview inside, she says this is a recent occurrence. “Because I am an athlete and have more muscle tone, my bump was hardly showing until a couple of weeks ago”, says Sania.

Currently, Sania Mirza is 28 weeks into her pregnancy, and is due in October. She is married to former Pakistani cricket captain Shoaib Mallik, and as two people representing rival nations in their own sport, the relationship has been filled with controversy. The couple lives in Dubai, but visits India and Pakistan often.

In the story, Sania Mirza admits that she plans to deliver her baby in Hyderabad. The interview asks poignant questions: Is this going to be a Love Child of India and Pakistan? Would the baby be Indian or Pakistani?

This issue of Brunch will be out with the Sunday Hindustan Times dated August 12, 2018.

#SuperMomToBe #HT Brunch #HindustanTimes

Elite Model Look 2017

Max Fashion, the country’s largest fashion forward brand and Elite, global talent management company, are back with ‘Elite Model Look 2017’.

Modelling is not just a hobby anymore. It’s a serious career option. The modelling world is constantly evolving and today there are enormous opportunities for models. There has never been a better time than now, to get noticed by the top International modelling agency and live your dream of becoming an international model. Max brings this opportunity to your door step by collaborating with Elite Model Look, a contest that will help streamline career paths for aspiring models. This is the fourth year of the contest in India. For the past three years, Max has been nurturing and guiding young models who want to make it big on both Indian as well as International runways.

A dream come true…

For the 34th consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls and boys (between the age of 16 and 22), the opportunity to achieve their dreams and follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bündchen, Vittoria Ceretti, Constance Jablonski, Benjamin Benedek, Matthew Bell and Serge Rigvava.

 

A unique springboard to integrate the modelling universe…

Max Fashion and the Elite team are touring India (Hyderabad, Bangalore, Delhi, Kolkata, Pune, Mumbai and Goa) with 07 Castings that will take place from 16th July to 19th August 2017, aiming to offer a maximum of opportunities for girls and boys to participate in the most renowned modelling contest and become a part of the world’s most prestigious agency.

The perfect combination of professionalism, elegance and beauty…

At the end of the Regional Castings, selected contestants will participate in the National Casting that will be held on 30th August at Mumbai. The winners are not only selected based on their photogenic qualities, their personality and their natural beauty but also for their potential to correspond to current fashion trends. At the end of the National Casting, the Elite Model Look jury will choose contestants who will participate at the Grand Finale at Goa on 15th September. The ultimate goal is to win a place in the prestigious Elite Model Look World Final and to secure a 2 year contract with the Elite agency worldwide.

To take part in one of the Elite Model Look castings, applicants must be –

  • Female between the ages of 16 and 22 – At least 5’7in or 172cm tall
  • Male between the ages of 16 and 22 – At least 6’ or 183cm tall

If the candidates are under eighteen, they must bring a parental authorization letter with them to the casting. The girls should have as little make-up as possible and wear something close fitting such as skinny jeans or leggings and a t-shirt. Male applicants should wear something close fitting such as skinny jeans, a t-shirt and no cap or hat.

 Casting Dates –

16th July – Hyderabad – Forum Sujana Mall

23rd July – Bangalore – Phoenix Market City

28th July – Delhi – DLF Promenade, Vasant Kunj

6th August – Kolkata – Salt Lake

9th August – Pune – Max Store, Phoenix Market City

12th August – Mumbai – Infiniti Malad

19th August – Goa – Mall De Goa

For more details visit – http://www.elitemodellook.com/in/en/home/index.htm

About ELITE

Founded in 1972, Elite has decades of insider experience and an incontestable awareness of emerging fashion industry trends around the world.  Elite Model Look, its prestigious model selection process, reflects this keen insight.  Elite represents thousands of models across the globe through its exclusive network of over 30 agencies. It was the first major modelling agency to have representation in the five continents and to open a Chinese office, in Shanghai in 2012. A glance at Elite’s diverse roster of models over the years confirms the agency’s preeminent position in the business.  It propelled the careers of Cindy Crawford, Stephanie Seymour, Gisele Bündchen, Linda Evangelista and Helena Christensen, guiding them on the path to supermodel success. It has also championed the likes of Cara Delevingne, Kendall Jenner, Adriana Lima, Tao Okamoto, Guinevere Van Seenus, Behati Prinsloo, Lindsey Wixson, Caroline Trentini, Liu Wen, Magdalena Frackowiak, Josephine Skiver, Fei Fei Sun, Vittoria Ceretti, Greta Varlese among countless other internationally known faces. Along with its women’s division the Group represents some of the industry’s most recognizable men, such as Mark Vanderloo, Noah Mills, Alex Lundqvist, Tony Ward, Arthur Kulkov, Garrett Neff, Mark Cox, Alessio Pozzi, Benjamin Eidem, Tobias Torensen, Florian Luger, Marlon Teixeira, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens, through its international men’s divisions.

To learn more, visit www.elitemodelworld.com

About ELITE MODEL LOOK

Elite has an unparalleled ability to scout promising new faces across the five continents. The Elite Model Look competition, created in 1983, is the sole contest that provides aspiring models of all backgrounds with the opportunity to approach the fashion world in a professional setting, and kick-start their careers. Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand out from the crowd. Icons such as Cindy Crawford, Stephanie Seymour, Alessandra Ambrosio, Gisele Bündchen, Constance Jablonski, Fei Fei Sun, Ming Xi, Sigrid Agren and in recent years top models as Pauline Hoarau, Vittoria Ceretti, Greta Varlese, Ruth Bell, Benjamin Benedek, Matthew Bell and Serge Rigvava were all discovered by the Elite Model Look contest and propelled to fame.​

To learn more, visit www.elitemodellook.com

Elite Model Look 2017

About MAX FASHION

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & IPhone apps offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 180 stores across 75 cities. The brand plans to have 200 stores in India by the end of 2017.

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Stars of Tomorrow!!!

Pranali Mistry, Akarsh Alagh & Swayenshu Mohanty win ‘Max Emerging Star 2017’

Max Fashion, the country’s largest international fashion brand, recently launched Max Emerging Star. Max Emerging star is a property specifically targeted to enable aspirants’ dreams of getting their foothold in the Bollywood, entertainment and glamour industry. The Grand finale happened at a fashionable evening at the High Street Phoenix, South Mumbai on the 19th of April.

This year, the competition took place in Vadodara, Vishakhapatnam, Bhubaneswar and Lucknow and the response was phenomenal with a total of more than 5000 entries.

Max Emerging Star 2017 is associated with eminent stars from Bollywood namely, acting Legend Anupam Kher and India’s favourite Dance Guru Terence Lewis, alongwith actor and supermodel Marc Robinson providing the perfect platform for contestants to gain their foothold in the Bollywood and entertainment industry. Additionally as part of the jury panel was Max’s Executive Director Mr. Vasanth Kumar.

The Contestants were evaluated based on their acting, dancing along with their fashion quotient.

Winner of Max Emerging Star 2017 (Male) –

AKARSH ALAGH (Lucknow)

SWAYENSHU MOHANTY (Bhubaneshwar). 

Winner of Max Emerging Star 2017 (Female)

PRANALI MISTRY (Vadodara)

Winners (L-R) Swayenshu Mohanty, Pranali Mistry, Akarsh Alagh (2)

Each of the winners get a diploma acting program at Anupam Kher’s Actor Prepares – The school for actors and an intensive dance program with Terence Lewis Professional Training Institute.

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Raw Regal & Real – Aamir Khan

 

Aamir Khan’s Brunch cover shoot is the best birthday gift for his fans!

To celebrate his 52nd Birthday on March 14, the reclusive actor has done a special photo shoot for HT Brunch. Over the years, there are very few questions that have left Aamir Khan confused. We’re happy to say that we asked the actor one such question in this week’s cover story.

Aamir on the cover of HT Brunch - 12th March 2017

In the last 30 years, Aamir has been given many titles – Perfectionist, Formula Actor, you know the likes. In Brunch’s latest interview, he explains which of these hold true and which don’t. And he looks bloody good while doing that. The actor’s bearded look for Thugs of Hindostan will give followers of #NoShaveNovember a new role model and start a fashion trend much like the Ghajini haircut and the Dil Chahta Hai goatee.

Shooting exclusively for HT Brunch, Dabboo Ratnani gave us pictures that deserve to be printed and framed. Who knows, that might even happen! Talking to us about the shooting experience, Dabboo said, “I’ve known Aamir since I’ve entered the industry but this particular shoot happened after a long gap of more than 10 years. But even then he hasn’t changed one bit. He’s the same person, just as professional and hardworking as before. In terms of poses, he’s evolved a lot. Aamir hardly does any photoshoots, which makes these rare shooting experiences even more fun and valuable.”

Interestingly, Ratnani, who is famous for putting out his Bollywood star calendar every January, has failed to convince Aamir to feature on it for the last 10 years. “But I hope to convince him this year,” says Ratnani.

Aamir Khan for HT Brunch

Jamal Shaikh, National Editor of Brunch and New Media Initiatives at the Hindustan Times, adds, “It is indeed a coup for Brunch to have convinced Aamir Khan to not just do an interview before his 52nd birthday, but also allow us into his home and heart for an exclusive photo shoot, which the actor rarely does. In the last two months, Brunch has had Salman, Shah Rukh and Aamir on its cover, all giving interviews on life in general, and not to publicise an upcoming film. That is the power of the country’s largest-circulated and largest-read magazine.”

There’s a reason he’s called Aamir of hearts. All his little quirks and larger gestures get him that loved title and this, we’re sure he won’t mind. Watch out for the Hindustan Times Brunch cover story this Sunday and tweet your reactions!