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Family and friends celebrate as Shweta Bachchan launches her fashion brand
Amitabh Bachchan’s daughter, Shweta Bachchan Nanda has collaborated with renowned designer Monisha Jaising to launch own clothing line called MxS. A grand event was organised to launch the label in Mumbai on Saturday. Besides Bachchan family – Abhishek, Aishwarya, Amitabh and Jaya Bachchan, friends from the industry including Karan Johar, Katrina Kaif, Neha Dhupia, Angad Bedi, Gauri Khan and many more were seen at the launch event.
Shweta’s maiden line collection resonates a sense of cheeky, preppy and playful as well as something whimsical and glamorous. Having similar tastes in basic aesthetics helped Shweta and Monisha bond and launch the clothing line together. On her fashion website, Shweta has displayed a plethora of designs and that quite eye-catching. Taking the theme of luxury prêt brand, earlier Navya was involved in showcasing her mum’s designer outfits in a recent photoshoot. Meanwhile, a proud father, Amitabh Bachchan had penned a poem for his daughter ahead of her fashion label launch. He wrote how his daughter is his pride and she is like jewels in a necklace meant to be kept safe.
MAX PRESENTS ELITE MODEL LOOK INDIA 2018
MUMBAI REGIONAL CASTING
Max, country’s largest fashion brand and Elite, global talent management company, are back with the 5th edition of ‘Elite Model Look India 2018’, one of the most sought-after & prestigious contest in the world. A change to gain global popularity, prominence and prestige. The contest is a lifetime opportunity for thousands of boys and girls to become the next International Super Model and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.
The contest which will tour 04 cities – Mumbai, Delhi, Hyderabad and Bangalore this year, kick-started with its preliminary Regional Casting round in Mumbai. Mumbai Regional Casting took place at Infiniti Mall, Malad West, Mumbai on Saturday, 25th August 2018. The esteemed panel of jury included SIMRAN KAUR MUNDI – Actor & Model, PIA TRIVEDI – Actor & Model, GAVIN MIGUEL – Couturier & Designer, MARC ROBINSON – Licensee – Elite Model Look India and SHITAL MEHTA – Executive Director, Max Fashion.
At the end of the casting, 04 Girls and 06 Boys saw their dreams come true as they were selected for the next stage, Elite Model Look National Casting that will take place in Mumbai in September. Contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. The lucky contestants chosen from Mumbai auditions are –
Girls – Amrita Ganesh, Bhagyashri Borse, Kyara Koelho and Saloni Borate.
Boys – Mohit Pandey, Mohit Teckwani, Pranjal Gogoi, Prateek Singh, Sajid Shaikh and Yash Patkar.
These contestants will compete in the final selection round in National Casting along with contestants shortlisted from Delhi, Hyderabad and Bangalore. At the end of the National Casting, the Elite Model Look jury will choose contestants to participate in India Final that will take place in Mumbai in the month of October 2018. The ultimate goal is to win a place in the prestigious Elite Model Look World and to secure a 2-year contract with the Elite agency.
Speaking at the event, SHITAL MEHTA – Executive Director, Max Fashion said, “Max Fashion’s aim has always been to democratize fashion for all. We try to promote the right blend of fashion with price. Since youngsters are our key customers, we are proud to bring Elite Model Look to India which bring renowned international model platform for our Indian customers.”
MARC ROBINSON – Licensee, Elite Model Look India says, “Elite Model Look is the number one International model search in the world. This is a sure shot, a onetime lifetime opportunity to get the right exposure and work internationally as a model. For young aspiring models who want a career in the international model scene it doesn’t get bigger and better than this! Grab this opportunity provided by Max Elite Model Look with both hands and run with it!”
For more details about the contest, visit – www.elitemodellook.in
Khadi to be theme-line in Lakme Fashion Week
Bringing the beauty and glory of India’s Fabric of Freedom to centre stage at Lakmé Fashion Week, the grand Khadi showcase by the Khadi and Village Industries Commission opened the Sustainable Fashion Day with four stunning designers’ collections. First was Pallavi Shantam who called her collection as ‘Time Whisperer’. It was heavily rooted in the Japanese Wabi-Sabi concept. Second was designer Saloni Sakaria’s ‘The Third Floor Clothing’, which had a definite idea of how Khadi should be showcased.
Third was designer Lars Andersson. The inspiration to his collections has always been several cultures, religions, tribes and global citizens. He has held several knitwear shows in India that have earned him numerous accolades for their unisex appeal. Lastly, Jewellyn Alvares one of the leading bridal wear designers known for his ‘Jule Bridal’ label turned his gaze for the first time onto men’s wear for his Khadi collection called ‘Converge’. Working with pure rustic traditional Khadi with the inherent slub weave, Jewellyn used his women’s wear pattern making skills for men’s wear.
“Through the prism of pride, and the conscious effort to a better & sustainable future, we spin employment and weave prosperity in India”.
Formed under the Government of India, in April 1957, Khadi and Village Industries Commission (KVIC), under Ministry of MSME, is a statutory body established to plan, promote, facilitate, organize and assist in the establishment and development of Khadi & Village Industries in rural areas, in co-ordination with other agencies engaged in rural development, wherever necessary. The commission is governed by the Act of Parliament (No. 61 of 1956 and as amended by Act No. 12 of 1987 & Act No. 10 of 2006).
The broad objectives of KVIC are:
For the first time, the core principle of the signature fabric of India Khadi – sustainable development – is all set to be at the centre-stage during the 14th edition of the Sustainable Fashion Day at Lakme Fashion Week on 23rd August 2018 in St Regis Hotel, Mumbai. Incidentally, it is also the first occasion that the Khadi and Village Industries Commission (KVIC) would be collaborating with Lakme Fashion Week, in which collections made by four designer labels with hand-spun and hand-woven Khadi fabric – hand-spun in sleepy cluster areas of Elgandal (Telangana), Kanjarpur (Madhya Pradesh), Bastar (Chhattisgarh), Hoshiarpur (Punjab), Malda, Burdwan and Murshidabad (West Bengal).
KVIC Chairman Vinai Kumar Saxena, who would also deliver a keynote address on ‘Khadi and Sustainable Development’ in the inaugural session, said that showcasing Khadi on this ramp would definitely change the common man’s perception about Khadi being a stereotype fabric made for a particular class. “Khadi is a perfect example of sustainable development as it comes from humble processes of hand cropping, hand spinning and hand weaving, which are completely sustainable because they are based on individual level competencies and skills. Similarly, the market process generates employment and income for the rural masses as it is not machine intensive or technology intensive. The products are completely recyclable and biodegradable. Khadi represents a new model of self-reliance, where the artisans depend completely on an indigenously produced resource, avoiding imports and generating sustainability of the individual as well as the society and nation as a whole,” he said.
Expressing his gratitude to Prime Minister Shri Narendra Modi for catching Khadi’s latent potential, Saxena said that the Prime Minister had often called this phase as ‘Khadi for fashion’ and ‘Khadi for Economic Transformation’. “Even in the changing times, although the models of development have changed to some extent, sustainability has always been at the core for Khadi. With its diversified canvass, Khadi’s principles of sustainable development reverberate from all directions: from helping terrorism affected families to find life support to giving economic freedom to tiger attack victim families and from rehabilitating poaching affected communities to self-employing displaced people the Narmada valley,” he said.
The season’s most coveted designers would come under one roof and work their magic with styles and trends that make the fashion and beauty nothing less than splendid. Renowned fashion designers at Lakme Fashion Week Winter/Festive 2018 will showcase many facets of Khadi. Lars Anderson will showcase Khadi Matka Love Story, Third Floor Clothing by Saloni Sakaria, Pallavi Shantam is showcasing Jamdaani fabric of Burdwan weaver’s work who have woven the perfect fabric to create fashion styles from imperfection, Murshidabad Khadi by Jewellyn Alvares, and the Collection by Buna is a love ode to Khadi exploring its multifaceted potential. Not only that, the signature fabric of India would also see four sequence events with one sequence of each designer and 26 models will dazzle on ramp in Khadi designer fabric.
Meanwhile, Minister of State for MSME (Independent Charge) Giriraj Singh has also expressed his happiness for Khadi collaborating with Lakmé Fashion Week.
Calling all aspiring models for the auditions of Elite Model Look 2018. Presented by Max Fashion, it is one of the most prestigious modelling contest in the world offering thousands of girls and boys, the opportunity to achieve their dreams and follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bündchen, Vittoria Ceretti, Constance Jablonski, Benjamin Benedek, Matthew Bell and Serge Rigvava. The winner of the India finale will represent India at the World Finale.
Eligibility Criteria –
Date and Venue –
Time – 11am to 3pm
If the candidates are under eighteen, they must bring a parental authorization letter with them to the casting. The girls should have as little make-up as possible and wear something close fitting such as skinny jeans or leggings and a t-shirt. Male applicants should wear something close fitting such as skinny jeans, a t-shirt and no cap or hat.
To participate click here – https://www.elitemodellook.com/in/en/participate/index.htm