Day 2 – Khadi – Lakme Fashion Week 2018

Khadi to be theme-line in Lakme Fashion Week

Bringing the beauty and glory of India’s Fabric of Freedom to centre stage at Lakmé Fashion Week, the grand Khadi showcase by the Khadi and Village Industries Commission opened the Sustainable Fashion Day with four stunning designers’ collections. First was Pallavi Shantam who called her collection as ‘Time Whisperer’. It was heavily rooted in the Japanese Wabi-Sabi concept. Second was designer Saloni Sakaria’s ‘The Third Floor Clothing’, which had a definite idea of how Khadi should be showcased.

Third was designer Lars Andersson. The inspiration to his collections has always been several cultures, religions, tribes and global citizens. He has held several knitwear shows in India that have earned him numerous accolades for their unisex appeal. Lastly, Jewellyn Alvares one of the leading bridal wear designers known for his ‘Jule Bridal’ label turned his gaze for the first time onto men’s wear for his Khadi collection called ‘Converge’. Working with pure rustic traditional Khadi with the inherent slub weave, Jewellyn used his women’s wear pattern making skills for men’s wear.

“Through the prism of pride, and the conscious effort to a better & sustainable future, we spin employment and weave prosperity in India”.

 Formed under the Government of India, in April 1957, Khadi and Village Industries Commission (KVIC), under Ministry of MSME, is a statutory body established to plan, promote, facilitate, organize and assist in the establishment and development of Khadi & Village Industries in rural areas, in co-ordination with other agencies engaged in rural development, wherever necessary. The commission is governed by the Act of Parliament (No. 61 of 1956 and as amended by Act No. 12 of 1987 & Act No. 10 of 2006).

The broad objectives of KVIC are:

  1. The social objective of providing employment
  2. The economic objective of producing saleable articles, and
  3. The wider objective of creating self – reliance amongst the people and building of a strong rural community spirit.

For the first time, the core principle of the signature fabric of India Khadi – sustainable development – is all set to be at the centre-stage during the 14th edition of the Sustainable Fashion Day at Lakme Fashion Week on 23rd August 2018 in St Regis Hotel, Mumbai. Incidentally, it is also the first occasion that the Khadi and Village Industries Commission (KVIC) would be collaborating with Lakme Fashion Week, in which collections made by four designer labels with hand-spun and hand-woven Khadi fabric – hand-spun in sleepy cluster areas of Elgandal (Telangana), Kanjarpur (Madhya Pradesh), Bastar (Chhattisgarh), Hoshiarpur (Punjab), Malda, Burdwan and Murshidabad (West Bengal).

KVIC Chairman Vinai Kumar Saxena, who would also deliver a keynote address on ‘Khadi and Sustainable Development’ in the inaugural session, said that showcasing Khadi on this ramp would definitely change the common man’s perception about Khadi being a stereotype fabric made for a particular class. “Khadi is a perfect example of sustainable development as it comes from humble processes of hand cropping, hand spinning and hand weaving, which are completely sustainable because they are based on individual level competencies and skills.  Similarly, the market process generates employment and income for the rural masses as it is not machine intensive or technology intensive.  The products are completely recyclable and biodegradable. Khadi represents a new model of self-reliance, where the artisans depend completely on an indigenously produced resource, avoiding imports and generating sustainability of the individual as well as the society and nation as a whole,” he said.

Expressing his gratitude to Prime Minister Shri Narendra Modi for catching Khadi’s latent potential, Saxena said that the Prime Minister had often called this phase as ‘Khadi for fashion’ and ‘Khadi for Economic Transformation’. “Even in the changing times, although the models of development have changed to some extent, sustainability has always been at the core for Khadi. With its diversified canvass, Khadi’s principles of sustainable development reverberate from all directions: from helping terrorism affected families to find life support to giving economic freedom to tiger attack victim families and from rehabilitating poaching affected communities to self-employing displaced people the Narmada valley,” he said.

The season’s most coveted designers would come under one roof and work their magic with styles and trends that make the fashion and beauty nothing less than splendid. Renowned fashion designers at Lakme Fashion Week Winter/Festive 2018 will showcase many facets of Khadi.  Lars Anderson will showcase Khadi Matka Love Story, Third Floor Clothing by Saloni Sakaria, Pallavi Shantam is showcasing Jamdaani fabric of Burdwan weaver’s work   who have woven the perfect fabric to create fashion styles from imperfection, Murshidabad Khadi by Jewellyn Alvares, and the Collection by Buna is a love ode to Khadi exploring its multifaceted potential. Not only that, the signature fabric of India would also see four sequence events with one sequence of each designer and 26 models will dazzle on ramp in Khadi designer fabric.

Meanwhile, Minister of State for MSME (Independent Charge) Giriraj Singh has also expressed his happiness for Khadi collaborating with Lakmé Fashion Week.

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Finale – Max Design Award 2017-18

“A Fashionable Extravaganza of Young Talent and Creative Designs”

The future of fashion took centre stage at the Grand Finale of the Max Design Awards 2017-18, presented by India’s largest value fashion brand Max Fashion. Held at National Institute Of Fashion Technology (NIFT), New Delhi, the star-studded finale was a fitting end to the two month long hunt for the country’s finest fashion design talent.

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Following last 3 year’s extravagant event, the 4th year of Max Design Awards Grand finale was a bigger and glamorous spectacle. The finale show was judged by an esteemed panel of jury including Fashion Designers Ms. RINA DHAKA, Mr. ASHISH SONI and Mr. RAHUL MISHRA along with Mr. VASANTH KUMAR – Executive Director, Max Fashion, Ms. KAMAKSHI KAUL – Vice President Design, Max Fashion and Mr. MARC ROBINSON – Project Head, Max Design Awards.

Jury with winners and their designs
Jury with winners and their designs

Max Design Awards is a prestigious platform to recognize and reward budding fashion design students. Max partnered with India’s leading fashion design institutes and colleges this year to discover the country’s foremost fashion design aspirants. Out of 1200 entries, 15 students were shortlisted for the grand finale where they showcased their designs.

These finalists were given a month’s time frame to create garments as per their sketches for the grand finale. Each finalist presented two looks under the theme ‘Craftivism’ (Pret and Couture) to an audience that included the jury and invited influencers of the fashion media.

The winners selected at the end of the evening are –

Top 3 Winners 

Payal Popli (Pearl Academy Delhi),

Winner - Payal Popli with her designs
Winner – Payal Popli with her designs

Robin Roy (NIFT Patna)

Winner - Robin Roy with his designs
Winner – Robin Roy with his designs

Tulika Ranjan (NIFT Delhi)

Winner - Tulika Ranjan with her designs
Winner – Tulika Ranjan with her designs


Best Ramp Appeal – Rajul Goldar (Pearl Academy Delhi) 

Best Ramp Appeal – Rajul Goldar with his designa
Best Ramp Appeal – Rajul Goldar with his design

Most Popular Design – Ashneet Kohli (NIFT Delhi)

Top 3 Winner receive a cash prize sum of Rs 50,000/- each and the opportunity for a Fashion Photoshoot which will be featured in the leading fashion magazine Grazia India.

Speaking on the occasion, Mr. VASANTH KUMAR, Executive Director, Max Fashion said, “Max Fashion’s aim has always been to democratize Fashion for all. Our objective is to find fresh and creative minds into the fashion industry through this platform. Youngsters today have extraordinary ideas and we are more than happy to give them such a wide platform to showcase their talent. Max Design Awards is an effort to recognise those who can take a spark of inspiration and brilliance and turn it into something that stands out on the ramp. I extend my heartiest congratulations to the winners of this year’s edition of MDA.”

Mr. MARC ROBINSON, Project Head, Max Design Awards says, “Max Design Awards is a fantastic platform to discover budding fashion talent across the country. The energy of these young designers is infectious and their ideas are phenomenal. Their designs reflect their enthusiasm and fresh perspectives. Everyone here is a winner in some way or the other. I’m really excited to see their potential unfold.”

Stars hit Red Carpert in Style!

While the year is coming to an end, the season of Bollywood awards has kick started! Season’s first award function, Star Screen Awards 2017 took place in Mumbai on Sunday, 3rd December. The star-studded event was attended by who’s who of Bollywood with many raising the temperature with their style quotient. Seen at the glamourous evening were Madhuri Dixit Nene, Tiger Shroff, Vidya Balan, Neha Dhupia, Irrfan Khan amongst others.

While Salman Khan, Kriti Sanon and Varun Dhawan rocked the stage with their performances, the show was hosted by Bhumi Pednekar. Other celebs who graced the red carpet include Madhuri Dixit, Tiger Shroff, Irrfan Khan, Neha Dhupia, Taapsee Pannu, Rajkummar Rao, Subhash Ghai, Urvashi Rautela, Deepak Dobriyal, Harshvardhan Kapoor and many more.

Big winner at the event was movie Dangal which received 5 awards including Best Director, Best Music Director, Best Editing, Best Lyrics and Best Background Score. Vidya Balan bagged the Best Actress Award (Critics) for Tumhari Sulu and Rajkummar Rao was named the Best Actor (Critics) for Newton. Along with this, he also won the Best Supporting Actor award for Bareilly Ki Barfi. Konkana Sen Sharma, on the other hand, won the Best Actress award in the popular category for Lipstick Under My Burkha and Irrfan Khan bagged the Best Actor award in the same category. The show will be aired on Star Plus on December 31.

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Pocketful Of Sunshine

An Internationally popular song being featured on a Indian face is already an internet hit. Yes we are talking about Ahaana Kochars new video Pocketful of Sunshine.

Actress Ahaana Kochar who was last seen in the ‘Ude Dil Befikre’s rendition has now come up with a new video where she is seen creating her own sunshine to one of Natasha Bedingfield’s most famous track- Pocketful of Sunshine. The young talented actress is seen in a very different and bold avatar and still manages to look as beautiful as ever.

Ahaana 2


Ahaana 1

The beginning of the video suggests that Ahaana walks away as she has been rejected for a role from an audition. Instead of crying over spit milk, she chooses to loosen up a little bit and enjoy her day out and find herself small moments of joy and freedom. The video centers on escaping from one’s troubles and shows how the girl discusses escapism and finds a peaceful place. Towards the end she is seen in a photoshoot for another upcoming film featuring her! ‘In the darkness there’s light’ is the theme of the song and is very convincingly portrayed by the actress.
The video has already garnered around 26,686 views in a matter of 24 hours. Filmmaker Santosh Sivan too has tweeted about the new video featuring Ahaana Kochar. Her earlier video of Ude Dil Befikre (Tribute) Reloaded garnered around 415,866 views and The Humma Tribute Reloaded garnered around 538,929 views till date.

Stars of Tomorrow!!!

Pranali Mistry, Akarsh Alagh & Swayenshu Mohanty win ‘Max Emerging Star 2017’

Max Fashion, the country’s largest international fashion brand, recently launched Max Emerging Star. Max Emerging star is a property specifically targeted to enable aspirants’ dreams of getting their foothold in the Bollywood, entertainment and glamour industry. The Grand finale happened at a fashionable evening at the High Street Phoenix, South Mumbai on the 19th of April.

This year, the competition took place in Vadodara, Vishakhapatnam, Bhubaneswar and Lucknow and the response was phenomenal with a total of more than 5000 entries.

Max Emerging Star 2017 is associated with eminent stars from Bollywood namely, acting Legend Anupam Kher and India’s favourite Dance Guru Terence Lewis, alongwith actor and supermodel Marc Robinson providing the perfect platform for contestants to gain their foothold in the Bollywood and entertainment industry. Additionally as part of the jury panel was Max’s Executive Director Mr. Vasanth Kumar.

The Contestants were evaluated based on their acting, dancing along with their fashion quotient.

Winner of Max Emerging Star 2017 (Male) –


SWAYENSHU MOHANTY (Bhubaneshwar). 

Winner of Max Emerging Star 2017 (Female)


Winners (L-R) Swayenshu Mohanty, Pranali Mistry, Akarsh Alagh (2)

Each of the winners get a diploma acting program at Anupam Kher’s Actor Prepares – The school for actors and an intensive dance program with Terence Lewis Professional Training Institute.

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Dadasaheb Phalke Award for Excellence

The prestigious Dadasaheb Phalke Excellence Awards 2017 was an evening of glitz and glamour with a galaxy of stars from Bollywood, Indian television and music fraternity walking down the red carpet. Organized at St. Andrew’s in Bandra, Dadasaheb Phalke Excellence Awards 2017 recognized some of the best performances and talents of 2016. Anchored by the very entertaining Karan Wahi, the evening witnessed live performances by Sara Khan, Raju Srivastav, Comedian V.I.P amongst others. Directed by Harsh Mehta and organized by the team of DSFFA including actress and producer Poonam Jhawer, Poojashree Jhawer, Puneet Khare, Ravikala Pandey, Gyaan ji; this year the Dadasaheb Phalke Excellence Awards 2017 associated with Smile Foundation, the National level development organization as the charity partner to support the cause of gender education through Smile Foundation’s campaign – SHE CAN FLY. Smile Foundation kids also performed for the audience to spread awareness on the campaign.
The glittering evening kick-started with the lamp lightening ceremony which was followed by the announcement of winners in different categories. Actress Aishwarya Rai Bachchan who won the award for the best actress female for her stellar performance in the film Sarabjit added the dazzle to the evening with her presence. Actress Hema Malini who won the Award in the category of Kala Shree looked like a dream in a beautiful Sari. Actress Zeenat Aman was her effervescent self when she walked the stage to receive the Lifetime Achievement Award. The list of other awardees is as follows:

Awardees List

Best Fashion Designer: Dolly Parekh

Best Album of the year: Rajeev Kapur for Sath Mere- Lover never ends

Popular face of television 2016: Vivek Mishra

Best Singer in 32 languages: Zahid Khan

Bhajan Samrat: Shri Anup Jalota

Best playback singer for Album: Vibha Kapoor, Rabba O Rabba Album

Best playback singer Male: Jubin Nautiyal for Kaabil

Best playback singer Female: Payal for Kaabil

Outstanding performance: Kirti Kulhari for Pink

Best Comedian: Raju Srivastava

Best Outstanding performance in the film Chalk n Duster: Juhi Chawla

Outstanding supporting role in thefilm ‘RUSTOM: Usha Nadkarni

Outstanding performance (male) in the film “HAPPY BHAAG JAYEGI”: Piyush Mishra

Memorable and outstanding performance in “The Ghazi Attack”: Rana Daggubati

Best” VOICE OF STARS”: V.I.P Comedian

Title Creative Director for “PINK”: Shoojit Sircar

Best Poet, lyricist and scriptwriter: Shri Javed Akhtar


Best Actress (FEMALE) in the film “SARBJIT”:Aishwarya Rai Bachchan

Best work in Social Service: Divya Khosla Kumar

“Dandia Queen”:Phalguni Pathak

Best performance in the film “KAABIL: Urvashi Rautela

For “Innumerable shades of Pankaj Kapoor: Shri Pankaj Kapoor

Best longest running serial on television “YEH RISHTA KYA KEHLATA HAI”: Rajan Shahi

Best Contribution in T.V. Industry: Sara Khan

Best Negative Role in Film “KAABIL”: Rohit Roy

Life Time Achievement Award: Zeenat Aman

Best Debut in “Mirzya”: Saiyami Kher

Best Drama: Yugpurush- Mahatma Ke Mahatma

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The Finalist of Max Emerging Star 2017

The stage is set for the Grand Finale of ‘Max Emerging Star 2017’ 

The Grand Finale will see City Winners showcase their talent once again for winning the coveted title on the 19th April 

April 2017: April 2017: Max, a renowned leading international fast fashion brand announced its exciting new property ‘Max Emerging Star’ for the aspiring youth which will provide a promising platform to those young aspiring actors, dancers and fashion enthusiasts of India to accomplish their dreams to reality of entering the Bollywood/Entertainment Industry. To commemorate the final two winners – Mr. Max Emerging Star and Miss Max Emerging Star, Grand Finale will be now held in Mumbai on 19th April 2017. The stage will be ready to add the extra oomph glamour to the grand finale to inspire the participants.

Max Emerging Star is a unique property which is a gateway to Bollywood and the entertainment industry. It is viewed by the youth of tier 2 cities as an opportunity to realize their dreams of stardom and fame. The city tours of Max Emerging Star was a perfect blend of unique fashion personality, unseen talent of aspiring actors and dramatic fashion runways evidencing the tier 2 cities have the endowment and potential to become promising rising stars!

After holding successful auditions across tier 2 cities- Vadodara, Vizag, Bhubaneshwar and Lucknow, the below winners were chosen from the respective cities –

Photo - Finalists of MES 2017


With just two weeks away, Max Emerging Star Grand Finale will have these fresh crop of actors, dancers and models taking over the stage.

Here’s a look at the City Finales of Max Emerging Star 2017 –

Vadodara –

Vizag –

Bhubaneshwar –

Lucknow –

Max Emerging Star is a property that is majorly focused on spotting the best talent by upping the  acting and dancing quotient in the country. The main aim of the contest is to reach out to talent from tier 2 cities, guide them, groom them and put them on the path of Stardom. The campaign saw more than 5000 young enthusiasts registering and giving it their best, and making the most of the platform given to them

For the Grand Finale, Acting legend Anupam Kher, Pageant Director and Grooming Expert Marc Robinson and India’s favourite dance Guru Terence Lewis will be a part of the jury panel. The 08 City Winners will undergo the final selection rounds and the National Winners will be announced. With just few days away from the Max Emerging Star Grand Finale, we wish all the participants a good luck as two deserving winners will get to do a 3 month Acting Course at THE ACTOR PREPARES– THE SCHOOL FOR ACTORS and 1 month Dance Classes at Terence Lewis Professional Training Institute.

About Max Fashion –

Max is a leading fashion brand, now available online at and on Android & Iphone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017.



The Glittering Bollywood Awards Night!!! Movies, Masti & Magic

The celebrate the success, best of work, the Bollywood came together at Zee Cine Awards 2017.  The evening was the perfect blend of glitz and glamour of Bollywood walk the Red Carpet.The night was to honor with best of work, performances, passionate speeches and candid moments.

The star descended on red carpet;  Salman Khan, Varun Dhawan, Alia Bhatt, Kareena Kapoor Khan, Govinda, Raveena Tandon, Sunny Leone, Huma Qureshi, Vidya Balan, Sridevi, Hrithik Roshan, Anushka Sharma, Fatima Sana Sheikh, Sanya Malhotra and many more.

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