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Stars of Tomorrow!!!

Pranali Mistry, Akarsh Alagh & Swayenshu Mohanty win ‘Max Emerging Star 2017’

Max Fashion, the country’s largest international fashion brand, recently launched Max Emerging Star. Max Emerging star is a property specifically targeted to enable aspirants’ dreams of getting their foothold in the Bollywood, entertainment and glamour industry. The Grand finale happened at a fashionable evening at the High Street Phoenix, South Mumbai on the 19th of April.

This year, the competition took place in Vadodara, Vishakhapatnam, Bhubaneswar and Lucknow and the response was phenomenal with a total of more than 5000 entries.

Max Emerging Star 2017 is associated with eminent stars from Bollywood namely, acting Legend Anupam Kher and India’s favourite Dance Guru Terence Lewis, alongwith actor and supermodel Marc Robinson providing the perfect platform for contestants to gain their foothold in the Bollywood and entertainment industry. Additionally as part of the jury panel was Max’s Executive Director Mr. Vasanth Kumar.

The Contestants were evaluated based on their acting, dancing along with their fashion quotient.

Winner of Max Emerging Star 2017 (Male) –

AKARSH ALAGH (Lucknow)

SWAYENSHU MOHANTY (Bhubaneshwar). 

Winner of Max Emerging Star 2017 (Female)

PRANALI MISTRY (Vadodara)

Winners (L-R) Swayenshu Mohanty, Pranali Mistry, Akarsh Alagh (2)

Each of the winners get a diploma acting program at Anupam Kher’s Actor Prepares – The school for actors and an intensive dance program with Terence Lewis Professional Training Institute.

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Finale of Student’s Talent- Max Design Awards 2017

A fashionable end to the Max Design Awards 2016-17

Mumbai turned into a fashion Mecca with 15 budding shortlisted designers putting forward the most magnificent show at the Max Design Awards 2016-17 Grand Finale that took place at Sophia College. The finale event, which was judged by esteemed panel of jury members including Fashion Designers Ms. Priyadarshini Rao, Mr. Varun Bahl and Mr. Nachiket Barve along with Executive Director – Max Fashion Mr. Vasanth Kumar, Vice President Design – Max Fashion Ms. Kamakshi Kaul and Project Head Mr. Marc Robinson, was a fitting ending to the contest, celebrating some of the best and the brightest talents in the country’s Fashion and Design Ecosystem.

(L-R) Nachiket Barve, Marc Robinson, Vasanth Kumar, Priyadarshini Rao, Varun Bahl, Kamakshi Kaul

MAX gave students with a passion for fashion design, the opportunity to showcase their skills, meet fashion industry stalwarts, and network with each other. The program that started in January 2017, witnessed over 350 entries from Pre-Final and Final Year Fashion Design students across selected and/or accredited fashion designing institutes of India. Students were asked to submit their designs based on theme ‘The Dark Side.’

The 15 shortlisted participants out of the 350 plus entries, were given a budget and timeframe of a month to produce garments as per their sketches, for the grand finale. The show was a visual delight and the participants made it even more delightful with their unique array of looks representing ‘The Dark Side’ through western, fusion and Indian lines. The grand finale of Max Design Awards 2016-17 was nothing short of a celebration and it was lively and impactful to witness the creations and imaginations of the budding talents.

Final Winners are –

ANKIT KAJLA (NIFT, Bangalore),

Winner Ankit Kajla with his designs

RISHIKA GUPTA (Pearl, Delhi) 

Winner Rishika Gupta with her designs

TUSHAR JHA (NIFT, Mumbai).

Winner Tushar Jha with his designs

Winners with their designs

Award for Best Ramp Appeal went to NAYANIKA BHARADWAJ (NIFT, Mumbai)

The Gratification for top 3 contestants includes internship with renowned designers of the Jury Panel, Cash prize of Rs. 50,000/- each and Photo Shoot with a renowned photographer which will be featured in the leading fashion magazine ELLE India. One winner will get a chance to be a part of Max Spring Summer’18 collection.

Speaking on the occasion VASANTH KUMAR, Executive Director, Max Fashion said, “It has been such a fantastic experience for MAX to host the Max Design Awards, this being the 3rd year. Our aim is to democratize fashion and give an opportunity to the young budding talents to showcase their work. Industry linked projects give these participants a platform to showcase and develop their work and spring board their career in the fashion industry. Such live projects- a ramp show, are vital in equipping participants with the experience needed to thrive in the Fashion industry.

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Max Design Awards – Ramp Walk

About Max Fashion

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 165 stores across 60 cities.

For more information on the event log on – www.maxdesignawards.com