Elite Model Look – Mumbai Audition

MAX PRESENTS ELITE MODEL LOOK INDIA 2018

MUMBAI REGIONAL CASTING 

Max, country’s largest fashion brand and Elite, global talent management company, are back with the 5th edition of ‘Elite Model Look India 2018’, one of the most sought-after & prestigious contest in the world. A change to gain global popularity, prominence and prestige. The contest is a lifetime opportunity for thousands of boys and girls to become the next International Super Model and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.

 The contest which will tour 04 cities – Mumbai, Delhi, Hyderabad and Bangalore this year, kick-started with its preliminary Regional Casting round in Mumbai. Mumbai Regional Casting took place at Infiniti Mall, Malad West, Mumbai on Saturday, 25th August 2018. The esteemed panel of jury included SIMRAN KAUR MUNDI – Actor & Model, PIA TRIVEDI – Actor & Model, GAVIN MIGUEL – Couturier & Designer, MARC ROBINSON – Licensee – Elite Model Look India and SHITAL MEHTA – Executive Director, Max Fashion.

At the end of the casting, 04 Girls and 06 Boys saw their dreams come true as they were selected for the next stage, Elite Model Look National Casting that will take place in Mumbai in September. Contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. The lucky contestants chosen from Mumbai auditions are –

Girls – Amrita Ganesh, Bhagyashri Borse, Kyara Koelho and Saloni Borate.

 Boys – Mohit Pandey, Mohit Teckwani, Pranjal Gogoi, Prateek Singh, Sajid Shaikh and Yash Patkar.

Gavin Miguel
Gavin Miguel
Jury (L-R) Gavin Miguel, Pia Trivedi, Shital Mehta, Simran Kaur Mundi, Marc Robinson
Jury (L-R) Gavin Miguel, Pia Trivedi, Shital Mehta, Simran Kaur Mundi, Marc Robinson
Marc Robinson
Marc Robinson
Mumbai shortlisted contestants - 04 Girls & 06 Boys (1)
Mumbai shortlisted contestants – 04 Girls & 06 Boys (1)

Mumbai shortlisted contestants - 04 Girls & 06 Boys (2)

Mumbai shortlisted contestants with jury
Mumbai shortlisted contestants with jury
Pia Trivedi
Pia Trivedi

Press Release – Mumbai Auditions – Elite Model Look 2018Simran Kaur Mundi

 These contestants will compete in the final selection round in National Casting along with contestants shortlisted from Delhi, Hyderabad and Bangalore. At the end of the National Casting, the Elite Model Look jury will choose contestants to participate in India Final that will take place in Mumbai in the month of October 2018. The ultimate goal is to win a place in the prestigious Elite Model Look World and to secure a 2-year contract with the Elite agency.

Speaking at the event, SHITAL MEHTA – Executive Director, Max Fashion said, “Max Fashion’s aim has always been to democratize fashion for all. We try to promote the right blend of fashion with price. Since youngsters are our key customers, we are proud to bring Elite Model Look to India which bring renowned international model platform for our Indian customers.”

 MARC ROBINSON – Licensee, Elite Model Look India says, “Elite Model Look is the number one International model search in the world. This is a sure shot, a onetime lifetime opportunity to get the right exposure and work internationally as a model. For young aspiring models who want a career in the international model scene it doesn’t get bigger and better than this! Grab this opportunity provided by Max Elite Model Look with both hands and run with it!”

For more details about the contest, visit – www.elitemodellook.in

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Finale – Max Design Award 2017-18

“A Fashionable Extravaganza of Young Talent and Creative Designs”

The future of fashion took centre stage at the Grand Finale of the Max Design Awards 2017-18, presented by India’s largest value fashion brand Max Fashion. Held at National Institute Of Fashion Technology (NIFT), New Delhi, the star-studded finale was a fitting end to the two month long hunt for the country’s finest fashion design talent.

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Following last 3 year’s extravagant event, the 4th year of Max Design Awards Grand finale was a bigger and glamorous spectacle. The finale show was judged by an esteemed panel of jury including Fashion Designers Ms. RINA DHAKA, Mr. ASHISH SONI and Mr. RAHUL MISHRA along with Mr. VASANTH KUMAR – Executive Director, Max Fashion, Ms. KAMAKSHI KAUL – Vice President Design, Max Fashion and Mr. MARC ROBINSON – Project Head, Max Design Awards.

Jury with winners and their designs
Jury with winners and their designs

Max Design Awards is a prestigious platform to recognize and reward budding fashion design students. Max partnered with India’s leading fashion design institutes and colleges this year to discover the country’s foremost fashion design aspirants. Out of 1200 entries, 15 students were shortlisted for the grand finale where they showcased their designs.

These finalists were given a month’s time frame to create garments as per their sketches for the grand finale. Each finalist presented two looks under the theme ‘Craftivism’ (Pret and Couture) to an audience that included the jury and invited influencers of the fashion media.

The winners selected at the end of the evening are –

Top 3 Winners 

Payal Popli (Pearl Academy Delhi),

Winner - Payal Popli with her designs
Winner – Payal Popli with her designs

Robin Roy (NIFT Patna)

Winner - Robin Roy with his designs
Winner – Robin Roy with his designs

Tulika Ranjan (NIFT Delhi)

Winner - Tulika Ranjan with her designs
Winner – Tulika Ranjan with her designs

 

Best Ramp Appeal – Rajul Goldar (Pearl Academy Delhi) 

Best Ramp Appeal – Rajul Goldar with his designa
Best Ramp Appeal – Rajul Goldar with his design

Most Popular Design – Ashneet Kohli (NIFT Delhi)


Top 3 Winner receive a cash prize sum of Rs 50,000/- each and the opportunity for a Fashion Photoshoot which will be featured in the leading fashion magazine Grazia India.

Speaking on the occasion, Mr. VASANTH KUMAR, Executive Director, Max Fashion said, “Max Fashion’s aim has always been to democratize Fashion for all. Our objective is to find fresh and creative minds into the fashion industry through this platform. Youngsters today have extraordinary ideas and we are more than happy to give them such a wide platform to showcase their talent. Max Design Awards is an effort to recognise those who can take a spark of inspiration and brilliance and turn it into something that stands out on the ramp. I extend my heartiest congratulations to the winners of this year’s edition of MDA.”

Mr. MARC ROBINSON, Project Head, Max Design Awards says, “Max Design Awards is a fantastic platform to discover budding fashion talent across the country. The energy of these young designers is infectious and their ideas are phenomenal. Their designs reflect their enthusiasm and fresh perspectives. Everyone here is a winner in some way or the other. I’m really excited to see their potential unfold.”

Stars of Tomorrow!!!

Pranali Mistry, Akarsh Alagh & Swayenshu Mohanty win ‘Max Emerging Star 2017’

Max Fashion, the country’s largest international fashion brand, recently launched Max Emerging Star. Max Emerging star is a property specifically targeted to enable aspirants’ dreams of getting their foothold in the Bollywood, entertainment and glamour industry. The Grand finale happened at a fashionable evening at the High Street Phoenix, South Mumbai on the 19th of April.

This year, the competition took place in Vadodara, Vishakhapatnam, Bhubaneswar and Lucknow and the response was phenomenal with a total of more than 5000 entries.

Max Emerging Star 2017 is associated with eminent stars from Bollywood namely, acting Legend Anupam Kher and India’s favourite Dance Guru Terence Lewis, alongwith actor and supermodel Marc Robinson providing the perfect platform for contestants to gain their foothold in the Bollywood and entertainment industry. Additionally as part of the jury panel was Max’s Executive Director Mr. Vasanth Kumar.

The Contestants were evaluated based on their acting, dancing along with their fashion quotient.

Winner of Max Emerging Star 2017 (Male) –

AKARSH ALAGH (Lucknow)

SWAYENSHU MOHANTY (Bhubaneshwar). 

Winner of Max Emerging Star 2017 (Female)

PRANALI MISTRY (Vadodara)

Winners (L-R) Swayenshu Mohanty, Pranali Mistry, Akarsh Alagh (2)

Each of the winners get a diploma acting program at Anupam Kher’s Actor Prepares – The school for actors and an intensive dance program with Terence Lewis Professional Training Institute.

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Finale of Student’s Talent- Max Design Awards 2017

A fashionable end to the Max Design Awards 2016-17

Mumbai turned into a fashion Mecca with 15 budding shortlisted designers putting forward the most magnificent show at the Max Design Awards 2016-17 Grand Finale that took place at Sophia College. The finale event, which was judged by esteemed panel of jury members including Fashion Designers Ms. Priyadarshini Rao, Mr. Varun Bahl and Mr. Nachiket Barve along with Executive Director – Max Fashion Mr. Vasanth Kumar, Vice President Design – Max Fashion Ms. Kamakshi Kaul and Project Head Mr. Marc Robinson, was a fitting ending to the contest, celebrating some of the best and the brightest talents in the country’s Fashion and Design Ecosystem.

(L-R) Nachiket Barve, Marc Robinson, Vasanth Kumar, Priyadarshini Rao, Varun Bahl, Kamakshi Kaul

MAX gave students with a passion for fashion design, the opportunity to showcase their skills, meet fashion industry stalwarts, and network with each other. The program that started in January 2017, witnessed over 350 entries from Pre-Final and Final Year Fashion Design students across selected and/or accredited fashion designing institutes of India. Students were asked to submit their designs based on theme ‘The Dark Side.’

The 15 shortlisted participants out of the 350 plus entries, were given a budget and timeframe of a month to produce garments as per their sketches, for the grand finale. The show was a visual delight and the participants made it even more delightful with their unique array of looks representing ‘The Dark Side’ through western, fusion and Indian lines. The grand finale of Max Design Awards 2016-17 was nothing short of a celebration and it was lively and impactful to witness the creations and imaginations of the budding talents.

Final Winners are –

ANKIT KAJLA (NIFT, Bangalore),

Winner Ankit Kajla with his designs

RISHIKA GUPTA (Pearl, Delhi) 

Winner Rishika Gupta with her designs

TUSHAR JHA (NIFT, Mumbai).

Winner Tushar Jha with his designs

Winners with their designs

Award for Best Ramp Appeal went to NAYANIKA BHARADWAJ (NIFT, Mumbai)

The Gratification for top 3 contestants includes internship with renowned designers of the Jury Panel, Cash prize of Rs. 50,000/- each and Photo Shoot with a renowned photographer which will be featured in the leading fashion magazine ELLE India. One winner will get a chance to be a part of Max Spring Summer’18 collection.

Speaking on the occasion VASANTH KUMAR, Executive Director, Max Fashion said, “It has been such a fantastic experience for MAX to host the Max Design Awards, this being the 3rd year. Our aim is to democratize fashion and give an opportunity to the young budding talents to showcase their work. Industry linked projects give these participants a platform to showcase and develop their work and spring board their career in the fashion industry. Such live projects- a ramp show, are vital in equipping participants with the experience needed to thrive in the Fashion industry.

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Max Design Awards – Ramp Walk

About Max Fashion

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 165 stores across 60 cities.

For more information on the event log on – www.maxdesignawards.com

Jury meet – Max Design Awards 2017

Max Design Awards 2016-17 – Jury Meet

 MAX the country’s largest International fashion brand, recently launched the third edition of MAX Design Awards. After receiving tremendous response from across, over the last two years, MAX is geared up for its third edition to provide a platform for fashion designing students to unleash their creativity and connect with the world of fashion. The contest which was made open in January 2017 ended in February 2017 and within a month it received thunderous registrations with over 300 entries pan India.

This year, Pre- Final and Final Year Fashion Design students from selected and/or accredited fashion designing institutes of India were asked to submit their designs based on theme ‘The Dark Side.’ It was amazing to see a plethora of talented students presenting their designs which was judged by an esteemed panel of jury- Fashion Designers Ms. Priyadarshini Rao, Mr. Varun Bahl and Mr. Nachiket Barve along with Executive Director Max Fashion Mr. Vasanth Kumar, Vice President Design Max Fashion Ms. Kamakshi Kaul and Project Head Mr. Marc Robinson.

(L-R) Vasanth Kumar, Priyadarshini Rao, Varun Bahl, Kamakshi Kaul, Nachiket Barve, Marc Robinson.jpg

The jury shortlisted 15 finalists out of all the entries based on various points like Interpretation of the Theme, Creative Details, Colour Aesthetics, Presentation, Style and Originality. The shortlisted finalists will have the privilege to will showcase their collection at the Max Design Awards Night- Grand Finale where Top 3 Winners will be declared.

The Gratification for top 3 contestants includes internship with renowned designers of the Jury Panel, Cash prize of Rs. 50,000/- each and Photo Shoot with a renowned photographer which will be featured in the leading fashion magazine ELLE India. The Winner (out of the Top 3 contestants) will get to be a part of Max Design Team on the SS’18 collection.

Speaking on the occasion VASANTH KUMAR, Executive Director, Max Fashion said, “We at MAX Fashion are elated to successfully enter the third edition of the MAX Design Awards. This is a platform for the young and creative fashion design students to show the world their originality. The main aim of starting this property was inspired by the need to give students a chance to express their dreams via their designs and provide a platform for building future careers.”

About Max Fashion

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 165 stores across 60 cities. The brand plans to cross 200 stores in India by the end of 2017.

 

Max – Summer’16

India’s leading value fashion brand, MAX unveiled its latest “Summer’16 Collection” at R City Mall, Ghatkopar, Mumbai.

The new collection was launched by actress

Shalini Sahuta.

Shalini Sahuta (2)

Shalini is also a well known name in the television industry for her shows such as ‘Sasural Simar Ka’, ‘Total Nadaniyaan’, ‘Baba Aiso Varr Dhooondo’ and ‘Nagin’ to name a few. The latest Summer’16 Collection was showcased and applauded by a packed mall as models walked the ramp on Sunday evening.

Max brings a fresh breath of chill in hot summer season with its latest summer collection. Inspired by the tropical theme, this trend intermixes rich foliage and cascading ruffles to create an electrifying mix of colour and print. From leafy prints, flowy silhouettes to soft cool fabric you get it all with our new summer range. Whitened pastel tones of pink, yellow, mint and blue brings a sugary youthful vibe to our Soft Pop story. Feminine dresses, strappy tops and crop tops are the key highlights of this story. So this summer, mix a little foliage and print with soft sugary colours to bring in a breath of cool fresh air.

ELITE MODEL LOOK INDIA 2015 FINALIST

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For two months and travelling to 06 cities, the jury and team put hard work and time and shorlisted bunch of girls and boys and finally yesterday from the same bund selected 08 finalist for Elite Model Look India 2015.
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These 08 will go through training and grooming for 10 days to learn the finest points of modelling from experts and be ready for the finale on 23rd September in Delhi.

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Elite Model Look at Maximum City – Mumbai

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Yesterday, Elite Model Look came to Mumbai  for their regional casting and Maximum city gave them maximum response. Young girls and boys turned up in huge number at Infinity Mall malad for the audition and made the job of jury really tough to choose and select The BEST among all.

Ultimately, experience Jury included  Elite Model Look representative from Paris JENNIFER MAY COPE, International supermodel & part of Elite New York ELENA FERNANDES, Fashion Designer TROY COST and Licensee Elite Model Look India & highly renowned Fashion Director MARC ROBINSON able to picked the best and finally taken 04 girls and 04 boys from Mumbai for the national casting, which will happening in Delhi on 12 September 2015 i.e Today.

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By the time I done with this blog and publish for you, In Delhi the fate of all selected from different region will be decided and from them the finalist will be chosen. So possibly in next few hours I will get to know the finalist of Elite Model Look 2015..

Mean while lest go through the snapshot of yesterday happening at the Maximum City , Mumbai.

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@showbizbazaar

Elite Model Look – Bangalore – The Garden City

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The fragrance of India’s garden city brought the worlds biggest model hunt Elite Model Look for their India regional casting to Bangalore and picked beautiful, handsome and talented young girls and boys for their national casting bouquet which will be takes place later this month in Delhi.

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The pick the best from the garden city Suprmodel NICOLE FARIA,  RACHAEL BAYROS. MARC ROBINSON – Fashion Director and VASANTH KUMAR – Executive Director, Max  were responsible as judge.

03 girls and 04 boys were chosen to add to the national casting bouquet from Garden city – Bangalore

Bangalore Finalists - 03 Girls 04 boys
Bangalore Finalists – 03 Girls 04 boys
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