Finale – Max Design Award 2017-18

“A Fashionable Extravaganza of Young Talent and Creative Designs”

The future of fashion took centre stage at the Grand Finale of the Max Design Awards 2017-18, presented by India’s largest value fashion brand Max Fashion. Held at National Institute Of Fashion Technology (NIFT), New Delhi, the star-studded finale was a fitting end to the two month long hunt for the country’s finest fashion design talent.

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Following last 3 year’s extravagant event, the 4th year of Max Design Awards Grand finale was a bigger and glamorous spectacle. The finale show was judged by an esteemed panel of jury including Fashion Designers Ms. RINA DHAKA, Mr. ASHISH SONI and Mr. RAHUL MISHRA along with Mr. VASANTH KUMAR – Executive Director, Max Fashion, Ms. KAMAKSHI KAUL – Vice President Design, Max Fashion and Mr. MARC ROBINSON – Project Head, Max Design Awards.

Jury with winners and their designs

Jury with winners and their designs

Max Design Awards is a prestigious platform to recognize and reward budding fashion design students. Max partnered with India’s leading fashion design institutes and colleges this year to discover the country’s foremost fashion design aspirants. Out of 1200 entries, 15 students were shortlisted for the grand finale where they showcased their designs.

These finalists were given a month’s time frame to create garments as per their sketches for the grand finale. Each finalist presented two looks under the theme ‘Craftivism’ (Pret and Couture) to an audience that included the jury and invited influencers of the fashion media.

The winners selected at the end of the evening are –

Top 3 Winners 

Payal Popli (Pearl Academy Delhi),

Winner - Payal Popli with her designs

Winner – Payal Popli with her designs

Robin Roy (NIFT Patna)

Winner - Robin Roy with his designs

Winner – Robin Roy with his designs

Tulika Ranjan (NIFT Delhi)

Winner - Tulika Ranjan with her designs

Winner – Tulika Ranjan with her designs


Best Ramp Appeal – Rajul Goldar (Pearl Academy Delhi) 

Best Ramp Appeal – Rajul Goldar with his designa

Best Ramp Appeal – Rajul Goldar with his design

Most Popular Design – Ashneet Kohli (NIFT Delhi)

Top 3 Winner receive a cash prize sum of Rs 50,000/- each and the opportunity for a Fashion Photoshoot which will be featured in the leading fashion magazine Grazia India.

Speaking on the occasion, Mr. VASANTH KUMAR, Executive Director, Max Fashion said, “Max Fashion’s aim has always been to democratize Fashion for all. Our objective is to find fresh and creative minds into the fashion industry through this platform. Youngsters today have extraordinary ideas and we are more than happy to give them such a wide platform to showcase their talent. Max Design Awards is an effort to recognise those who can take a spark of inspiration and brilliance and turn it into something that stands out on the ramp. I extend my heartiest congratulations to the winners of this year’s edition of MDA.”

Mr. MARC ROBINSON, Project Head, Max Design Awards says, “Max Design Awards is a fantastic platform to discover budding fashion talent across the country. The energy of these young designers is infectious and their ideas are phenomenal. Their designs reflect their enthusiasm and fresh perspectives. Everyone here is a winner in some way or the other. I’m really excited to see their potential unfold.”


Lakmé Fashion Week Summer/Resort 2018


Songs of Summer by Anita Dongre –When it comes to ethereal bridal wear, Anita Dongre’s inspiration for her collection “Songs of Summer” was totally romantic. Anita visualised tall beautiful trees, flowers, butterflies, gently swaying branches and flitting fireflies as the enchanting wedding venue for her bride to take her vows at. With such an exotic vision she created a luxurious line of bridal wear in a melody of gentle pastel hues like blush, sage, powder blue, yellow and of course pure white that were inspired by the beauty of the flowers in a summer garden. The most exquisite fine fabrics were contemporary with a traditional touch as modal, light weight specially hand woven silk and cotton in Banaras had a profusion of floral patterns. Bringing the show to a crescendo were the glamorous show stoppers – Shahid Kapoor and Mira Rajput, who looked divine in Anita’s stunning bridal couture. Shahid wore a white, embroidered, regal sherwani, while Mira looked dazzling in a white lehenga with prints and Gotta Patti work, teamed with an ornate choli and dupatta.

Breezy ‘Hip Hop Baroque’ 90’s trends by Ritu Kumar –Get set for street couture and rap culture from Label Ritu Kumar’s’ “Hip Hop Baroque” collection presented with a lot of vim and vigour at Lakmé Fashion Week Summer/Resort 2018 for the coming season. There were colours and prints mixed in vibrant hues and patterns and there were 90’s DIY punk directions that will appeal to the young swinging dressers. Opening the show with a navy, shimmering, pleated, midi, the op- art story in multi-colours continued throughout the collection. Metallic Tees and matching flared mini, micro pleated asymmetric maxi, the sari inspired gown and micro mini silver sequinned skirt glittered on the ramp. The printed velvet line comprised capris, blousons and a very stately power packed pantsuit, while the black net creations with multi-hued motifs cascading down the front were eye catchers. Making a fast pace zingy entry was the lovely, Bollywood beauty Tapsee Pannu, in a swinging long op-art, print, shimmering, robe over a black lace inner.

Half Full Curve –It was a show devoted to the sexy, voluptuous, goddesses of the world! It had the youngest 19 year old model to the mature 81 year old lady walk the ramp. The ‘half Full CURVE’ label, which is the brainchild of Rixi Bhatia of Quirkbox fame and her sister Tinka, created the brand for the stylish Plus Size women who have been ignored by the fashion fraternity for long. The fabrics were a mix of pure georgette, sheer Chanderi, Dupion silk and splashed with bouquets of flowers in thread work, sequins, beadwork and lots of appliqués. The emphasis was on textures with a profusion of wild flower motifs, delicate embroidery and pastel hues being the leitmotif of the collection.

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Un-Revive by Hemang Agrawal –Hemang Agrawal’s “Un-Revive” line at LFW 2018 once again centered on the textiles of Banaras but in a contrasting manner. Opening the show with a green drop waist pleated dress, Hemang followed it with a smock coat, cropped pants and kurta, and a full box pleated midi smock. The collection of saris in pastel hues with their gentle shimmer were ideal for evening glamour and those festive nights. The final trio of one-button coat-dress and double-breasted midi coat dress were the perfect end to a show that displayed restrained dazzle with large doses of Indian textiles weaves and craft.

The Black Machine by Soham Dave –The creativity of designer Soham Dave was challenged to work with the Dholka Cluster in Gujarat and the result was a collection called “The Black Machine” inspired by the Black Usha Machine. The focus of the garments was created with surfaces and interesting textures on the black lock stitch machine. Sack dresses, batwing-sleeved mini, bell-sleeved dresses, tunic with a flared skirt and asymmetric top with cigarette pants were a great offering in the negative/positive theme. The final kurta with a flared midi skirt was just right for the summer festive times with fun on the agenda.

Afternoon by Padmaja Krishnan –A Padmaja Krishnan fashion showing for her label ‘Padmaja’ is always an ethereal line of classic garments. Her lyrical collection at LFW 2018 called “Afternoon” was a tribute to the radical drawings by Nasreen Mohmedi, the pioneering Indian artist. The line of saris were in gentle shades of ecru, grey and ivory, with some colour blocked discreetly and worn with blouses that had either frayed hems or woven shades of fabrics. ‘A’ line midis, long lean dress with pin tuck detailing, asymmetric blouses or dresses and the favoured drop crotch salwars with kurta made a serene summer story.

Tencel™ 1.0 by Rajesh Pratap Singh –Collaborating with Tencel™, Rajesh Pratap Singh came up with an amazing line “Tencel™ 1.0”, which was an experiment from the yarn and fibre stage to innovative designs and fabric developments to bring about a fashion for everything sustainable. Colour blocking was at the centre of attraction while a mélange of hand block, digital as well as screen prints completed the list of techniques used. The sari inspired dresses, skirts and quaint dhoti bottom wear were in a colour story that moved from popsicles like coral to almost fuchsia, Indian pink, steel grey, mountain blue and pristine white.

Sikkim’s Lepcha Weaves by Karma Sonam –Using 100 per cent natural fibres like Nettle, Organic Cotton, Yak Wool and Merino Wool, which were combined with the traditional weaving methods of Sikkim, the garments were inspired by the Bhutia and Lepcha tribes of Sikkim. For men’s wear there were wrap pants, worn with wide-lapel, cropped, jackets, and giant external pockets for trousers with a layered coat. Women’s wear was stylish with kimono style blouse, cropped pants, tasselled sleeveless cover, a romper with blouse and lots of layering with jackets, blouses, pants, tunics and waistcoats.

Nagaland’s Loinloom by Jenjum Gadi –Creating the back strap weaving method called Loinloom from Nagaland, which is in cotton with natural dyes, Jenjum displayed a grand unisex look inspired by nature, tribal patterns and weaves. The creations exuded a marked organic feel with abundant texturing, fringes and weaves. Stylish tunics and feminine skirts with surface embellishments, vertical striped coat with fluid pants and a striped fringed cover were ideal summer wear. Men’s wear too was as detailed with tassels for coats, while a knee-length hoodie, frayed edged shirt and coat with a giant collar and floppy waist coat were stylish elegant offerings.

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Tarakini by Tarun Tahiliani –Tarun Tahiliani fashion showing is always a grand display of glamour, style and fashion. For LFW Day 3, Tarun brought the romance and fantasy of florals and the cosmic stars along with an ethereal flavour of his signature, layered and weightless fashion for his “Tarakini” Spring/Summer 2018 collection. It was traditional and fusion wear, which came with amazing oodles of sensuous craft that created a magical look on the runway. The segment that left the women in the audience breathless with desire was the line of gowns with illusion panels and embellished with fine rows of embroidery over layers of translucent tulle that recreated an almost retro Parisian look. Edged with tantalising precious stones, the ensembles were in scintillating nude tulle around which only dreams are woven. Men’s wear matched the glamour of the inspiration with pastel hues of ivory, pale beige and deep blue in luxurious fabrics, and were turned into Jodhpuri jackets, kurtas, bundies, dhotis and sherwanis, some with tonal embroidery. Bollywood diva Kriti Sanon brought the scintillating show to an end as she glided down the catwalk wearing a spectacular nude tulle lehenga, choli and draped dupatta that glittered with the constellation of multi-coloured stars.

 Men’s wear by Falguni and Shane Peacock –After dressing the women around the world, Falguni and Shane Peacock turned their creative design strokes on men’s wear, which they launched with great fanfare at Lakmé Fashion Week Summer/Resort 2018. The collection was launched by Bollywood’s Dabangg girl, Sonakshi Sinha who strode down the runway in a black embroidered jacket with fluid pants and a bralet. And the showstopper was multi-talented Karan Johar – the male style icon. Karan confidently strutted down with great style in a silver/black glittering peacock embellished jacket with white side striped pants, waist coat and topped the look with silver hair.

Neel by Gaurang Shah –A Gaurang show is always a memorable experience in music, dance, fashion and style combined with crafts, fabrics and prints. This season the show opened with a live band, singer Hansika Iyer and the very graceful Kathak dancer Barkha Patel. With the hand spun yarns procured from different clusters in India, Gaurang innovated on his favourite weaving technique of Jamdaani and incorporated indigo in Kota, Benaras, Patan Patola, Paithani, Khadi, Kanjivaram and Dhaka weaves. Gaurang then added a profusion of the most gorgeous block prints like Ajrakh, Dabu, Bagh, Bandhani, Shibori, Leheriya and Batia. The final touch was provided by stunning embroidery starting with Chikankari, Kashidakari, Aari, Rabari, Kasuti, Parsi Gara and ended on Kantha.

Others –The exceptionally beautiful Nimrat Kaur of Airlift and Lunchbox fame graced the ramp in a tie-up blouse, tiered skirt and silk net dupatta embellished with zardosi sequins, which were highlighted by handset pleats and digitally printed tassels. She was the showstopper for designer Pooja Shroff. On the other side, Kalki Koechlin walked the ramp for Amoh by Jade. Big Boss’ very own Hina Khan graced the runway for Osaa collection by Adarsh.

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“The Tribe – The India Story” by Shantanu and Nikhil –Shantanu and Nikhil’s collection was an echo of the emerging new voice of the millennials who believe in the #IndiaOnTheMove ideology, an ideology that breeds on the grounds of egalitarianism. It was fashion that broke boundaries on all fronts whether it was bold, colour blocking, layered, pleating, innovative drapes, floor sweeping capes or aged textures. Men’s wear had sharply cut coats, bundgala jackets with draped kurtas, bundies, sherwanis with four patch pockets and double-breasted Jodhpuri jackets, some with discreet print. Women’s wear was ultra-glamorous and included draped dresses with waist coats, cropped jackets, asymmetric coat- kurtas, gowns with capelets and saris teamed with off- shouldered cholis and stretch pants. To match the royal ambience of the collection, the showstopper had to be the very dashing and dapper Saif Ali Khan, who strode down the ramp in a black asymmetric closure kurta over slim pants.

“Samanzar – A Garden of Flowers” by Sama Ali –Sama Ali, daughter of Meera and Muzaffar Ali presented the royalty of Awadh with her collection “Samanzar – A Garden of Flowers”. The exotic regal occasion wear was royal attire, dappled with a generous dose of pearls and sequins. The flowing capes and shrugs that adorned the classic shararas and saris were visions of beauty as they floated down the ramp on glamorous models. When the collection is so magical, there can only be one showstopper that can bring the curtain down. It was the eternally ever gorgeous Sushmita Sen, still looking like Miss Universe as she regally floated down the ramp to the strains of the Umrao Jaan hit song ‘In Aankhon Ki Masti’ wearing a splendid lehenga, glittering choli and diaphanous dual dupattas.

 “Saira” by Payal Singhal –Payal Singhal’s collection for Lakmé Fashion Week revolved around her mythical muse “Saira” whose name was the title of the glamorous display. Tracing Saira’s journey through Roman, Byzantine and Persian influences on Islamic design, Payal merged the patterns, techniques, prints, motifs and colours to showcase an exotic look that was generously dipping in the beauty of history. The absolutely gorgeous Aditi Rao Hydari, fresh from her block buster film Padmavaat success glided down in an ivory silk, fully embroidered lehenga, choli and dupatta to end this very ultra-glam line that was ideal for bridal splendour.

 “Lotus” by Reshma Kunhi –A fresh floral inspired collection designed to emulate the complexity and allure of the lotus flower that is known for its beauty and strength. Feminine and fierce, the silhouettes were an eclectic mix of traditional Indian wear with a global appeal and were aimed at the modern Indian woman who is rooted to her culture but likes to dabble in the unique when it comes to her personal style. Bipasha Basu modeled a dazzling garnet-red layered sari embellished with tassels and opulent gold embroidery, which was worn with an off-shoulder asymmetrical blouse.

Others –Inspired by the late 60’s, designer Shriya Bhupal unveiled her haute Bohéme look, which matched the energy and joi de vivre of the New Age lady. Stealing Shriya’s show was the glamorous Disha Patani, who glided down the catwalk in a dazzling off-shouldered, ruffled, gown with a sequin studded belt that added to the sparkle of the look. Tamannaah Bhatia of Baahubali fame walked down the ramp for Ashwini Reddy’s Tilottama collection wearing a delicately embroidered, ruffled blouse teamed with a bright red skirt embellished with gold work and a champagne coloured dupatta/stole. Dia Mirza looked gorgeous as showstopper for Sanjukta Dutta for her Assamese Mekhela Chador collection. She wore a full-sleeved ruby red blouse, matched with ochré -gold toned sari with shimmering embroidery that comprised gold zari work, stones and sequins. Stopping the show for designer Anushree Reddy in a stylish but lively way was the very renowned tennis player, Sania Mirza in a mesmerizingly embroidered baby pink ghaghra and an off-shouldered blouse that was full of glitter and sparkle.

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Anamika Khanna’s beauty theme “Nudes Reinvented” –Anamika Khanna is known for creating magic by blending Indian colors with global contours. She followed her vision, while translating Lakmé’s beauty theme “Nudes Reinvented”, to create a stunning fusion of traditional Indian aesthetics with edgy cuts. Her designs were influenced by the new generation of millennials, who are bold enough to wear their individuality on their sleeve. The use of traditional zardozi in experimental ways and a mix of various textiles, colors and prints, gave each outfit a personality. Showstopper for the Grand Finale was Kareena Kapoor Khan who took to the stage in a black fabric work cropped top, a broad belt and a matching skirt. Complementing her look was dramatic winged eye makeup, slicked back hair, chunky earrings and nude lips.

 “Wonderland” by Shyamal and Bhumika – The husband and wife team of Shyamal and Bhumika presented “Wonderland” a luxury Prét bridal collection that will be a glorious offering for the most important day of the bride’s life. The lush hand woven silks, satin and tulle in serene pastels like pink, grey, violet and blue, were given the ultimate embellishments. Showers of beads, crystals and pearls were lovingly crafted on the creations and flowed down from the bodice to gradually end at the hemline or covered the complete garment. Bringing the show to a glorious end was the very effervescent and graceful Bollywood queen Kangana Ranaut, who gilded in a dazzling ivory encrusted gown with a tulle veil.

 “Life In Monochrome” by Jayanti Reddy – Jayanti Reddy’s collection was perfect enough to tease the warm summer breeze and yet each outfit was constructively manipulated to achieve a constrained silhouette. Off-shouldered blouses, capes with cold shoulders, dhotis, skirts and ruffled dupattas made the collection classy and edgy. Experimenting with peplums were saris and embroidered jackets. Tassels played a significant role, while scalloped hemlines made the silhouettes artsy and fashionable. For a show stopping entry, it was the gorgeous Bollywood diva Shilpa Shetty in an exquisitely embroidered ivory lehenga with scalloped hemline and blouse, teamed with a ruffled dupatta.

Others –Malaika Arora sizzled on the ramp for De Belle in a grungy black trouser set with a drape. Like sister Kareena and brother-in-law Saif Ali Khan, Karishma Kapoor too walked the ramp as showstopper for Aarbee by Ravi Bhalotia. She wore a beige lehenga choli with floral detailing. Making a graceful entry at Shaila Khubchandani’s “Fundamental Fragments” show was award winning Bollywood star, Swara Bhaskar who looked relaxed in a dove grey kurta and pants under a black, multi-slit, tabard-style embroidered cover. Bollywood beauty Tisca Chopra graced the ramp for designer Vineet Rahul in a head-turning blush pink striped lehenga that was embossed with floral embroidery, while the sequined blouse and cape with a bow at the centre made a lasting impact. In another show Diana Penty glided down the catwalk for Punit Balana wearing a three layered skirt with geometrical prints, which was matched with a tube top and a gorgeously embellished shrug with soft heart-shaped embroidery in antique gold coloured threads, sequins and gemstones. Pooja Hegde too joined the festival looking divine in a stunning white creation by Ridhi Mehra that featured an embellished bodice replete with silver and tulle that flowed into a white, luxurious skirt that skimmed the floor. Actress Vaani Kapoor walked down the ramp for Neha Agarwal in an ensemble that was embellished with intricate plum, black and white floral beadwork and comprised an ethereal powder blue skirt, matched with a back-less blouse designed with sensual cutouts that added a flirty touch to this line.

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Finalists of Max Design Awards 2017-18 announced

MAX, country’s largest International fashion brand, recently launched MAX Design Awards 2017-18. After receiving tremendous response from across, over the last three years, MAX is geared up for its fourth edition to provide a platform for fashion designing students to unleash their creativity and connect with the world of fashion. The contest which was made open in the first week of December 2017, closed entries in January first week and within a month, it received amazing response with over 1200 entries pan India.

This year, Pre-Final and Final Year students from Fashion Designing institutes of India were asked to submit their designs based on theme Craftivism’. It was amazing to see so many talented students presenting their designs which were judged by an esteemed panel of jury including – Fashion Designers Ms. RINA DHAKA, Mr. ASHISH SONI and Mr. RAHUL MISHRA along with Executive Director, Max Fashion Mr. VASANTH KUMAR, Vice President Design, Max Fashion Ms. KAMAKSHI KAUL and Project Head Mr. MARC ROBINSON.

(L-R) Marc Robinson, Ashish Soni, Kamakshi Kaul, Rina Dhaka, Rahul Mishra

Out of all these entries, top 15 finalists were declared at Jury Meet press conference that took place at Taj Palace, Taj Diplomatic Enclave, Delhi recently. These entries were shortlisted based on various aspects such as interpretation of the theme, creative details, colour aesthetics, presentation, style and originality. Here’s the list of MAX Design Awards 2017-18 finalists –

  • Ashneet Kohli – NIFT, New Delhi
  • Cyron Fay Rodricks – Sophia Polytechnic, Mumbai
  • K Shivani – NIFT, Mumbai
  • Fazilah Binti Mohamed – JD Institute, Bangalore
  • Malla Sai Sreeharini – Hamstech Fashion Design, Hyderabad
  • Payal Popli – Pearl Academy, New Delhi
  • Pratik Kumar – NIFT, New Delhi
  • Rajul Goldar – Pearl Academy, New Delhi
  • Robin Roy – NIFT, Patna
  • Shiply Shweta – NIFT, New Delhi
  • Shraddha Arora – Pearl Academy, New Delhi
  • Shubham Prakash – NIFT, Mumbai
  • Saurabh Maurya – NIFT, Bangalore
  • Shubhangi Bajpai – NIFT, New Delhi
  • Tulika Ranjan – NIFT, New Delhi

These finalists will be given a certain budget and are required to make outfits based on their designs, in a specific timeframe. They will showcase their collection at the Max Design Awards night to be held in Delhi on 21st February 2018.

The Gratification for top 3 contestants includes internship with renowned designers of the Jury Panel, Cash prize of Rs. 50,000/- each and Photo Shoot with a renowned photographer which will be featured in the leading fashion magazine Grazia India.

Speaking on the occasion Mr. JITEN MAHENDRA, Vice President, Max Fashion said, “At Max Fashion, our aim is to democratize fashion with various IPR’s which bring Designers, Models, Fashion Influencers, Prosumers & Consumers together to build a strong fashion Eco system. Max Design Awards is a Platform to facilitate the new aspiring fashion designers, to meet the industry Stalwards and get an opportunity to get a sneak preview of how fashion industry works. We are thankful to all fashion institutions for their enthusiastic response and look forward to have another successful year of Max Design Awards.”

Mr. MARC ROBINSON, Project Head, Max Design Awards says, “This year we reached out to 60 fashion design colleges across India and the response has been overwhelming. We received over 1200 entries from students and it was a difficult task to shortlist the top 15 talented student’s designers from the other young creative student designers. I am glad that we are able to identify young talented student designers, provide them a platform to showcase their creations and get professional guidance from industry experts. Kudos to Max Fashion for engaging in these student designer awards, and encouraging young students to follow their dreams.”



Amit Khanna’s 2018 Calendar

Indian glam girls set international standards through Amit Khanna’s lens in the latest 2018 calendar

Get geared to witness a yearly calendar like never before! Indian glam girls are ready to set international standards through Amit Khanna’s lens. The photographer launched the first ever digital streaming calendar powered by thedigitalhash which showcased sizzling hot Indian actresses in their boldest avatars. The list features girls like Karishma Sharma, Tina Dutta, Dianadra Soares, Suzanna Mukherjee, Iris Maity, Sony Kaur and Quetee Nagpal among others.

Karishma SharmaSony Kaur

Talking about his sensuous & unusual concept, Amit Khanna said, “I am extremely pleased to work with these 12 lovely girls. I respect their confidence and talent. I am also thrilled by the support of digitalhash. This calendar is a step forward that is all set to burn your screens.” Partners at  thedigitalhash, Ritesh Kudecha & Anuya Chauhan Kudecha say, “The Streaming Calendar ‘18 is our intimate compliment to this absolute freedom that the internet gives to this new generation of actors and addresses who have carved a niche for themselves. We hope to create a memorable experience for everyone involved and our audience with The Streaming Calendar ‘18”.

Produced by Anuya Chauhan Kudecha and Ritesh Kudecha, the theme of next year’s calendar is ‘Raw sensuality set in languid scenarios’. The sheer magnetism of each girl of the 12 girls for each month is palpable.





MAX DESIGN AWARDS 2017-18 Students Edition

Be The Next Big Thing In Fashion

After a whopping response over the last three years, Max Fashion is back with the fourth edition of Max Design Awards, a definitive platform to recognize and reward the budding Fashion Designers. The property created by Max, gives final year fashion design students a chance to showcase their best and reach out to the fashion world through their creations.

Max Fashion, being a design-driven company, is looking to support and celebrate new and upcoming fashion talents. Max Design Awards is one step towards this vision. The contest has seen a huge success since its inception with growing number of fashion design enthusiasts showcasing their creativity and taking the level of the competition to new heights. Last year the competition attracted more than 300 entries from various design colleges across the country. The fourth edition is a continuous effort to reward the young aspiring fashion designers and provide them a platform to springboard their fashion design careers!


The esteemed jury for Max Design Awards 2017-18 includes Fashion Designers Ms. Rina Dhaka, Mr. Ashish Soni and Mr. Rahul Mishra along with Executive Director, Max Fashion Mr. Vasanth Kumar, Vice President Design, Max Fashion Ms. Kamakshi Kaul and Project Head Mr. Marc Robinson.

 Registration for the award programme is open. Check here to register –

Eligibility Criteria –

Final and Pre-Final year Fashion Design students from selected and or accredited fashion designing institutes of India.

 The theme for the Max Design Awards 2017-18 is “Craftivism”. Craftivism explores the power of combining art and activism to trigger conversations about social change. It is to create a difference, which in turn helps unite and reclaim our world as one.

Participation Process –

Step 1: Select any one category – Men’s wear or Women’s wear. Prepare a mood board of your interpretation of the main theme.

Step 2: Based on your mood board, prepare two sketches.
– One sketch for prêt
– One sketch for Couture
Both sketches need to fall under any one category (men’s wear or women’s wear) selected by you.

Step 3: Prepare a 150 word count brief on your collection. Outline your colour pallet, fabrics, style, patterns, etc. for each of the designs

Step 4: Register yourself on and file in your application OR apply by emailing high resolution scans of your sketches, mood board, along with a 150 word count brief on your interpretation of the theme “Craftivism”. Email at

Last Date for receiving Online Entries is 8th January 2018

Step 5: It is mandatory to send the physical docket (Mood board, both sketches and write up with fabric swatches to –

Sanjana Choudhary/Amol Desai

Lifestyle International Private Limited

MAX Retail Division

77 Degree Town Centre,

Building no.3 East Wing

5th floor, Off Old Airport Road

Yemalur P.O. Bangalore – 560037

Last Date for receiving the physical docket of the Entries/application is 12th January 2018

About Max Fashion:

Max is a leading fashion brand, now available online at and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.




Glamour & Style!

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Filmfare Glamour and Style Awards took place in Mumbai on Friday. The glamorous evening saw many Bollywood big-wigs rounding up on the red carpet in their stylish best. The star-studded affair saw Deepika Padukone, Rekha, Katrina Kaif, Sonam Kapoor, Alia Bhatt, Kareena Kapoor Khan, Shahid Kapoor, Sonakshi Sinha, Hrithik Roshan, Varun Dhawan, Karan Johar, Jacqueline Fernandez, Sridevi and many others in attendance. Miss World 2017 winner Manushi Chhillar also graced the event with her presence.

Apart from their stylish appearances at the red carpet, our stars were bestowed with the prestigious award. While Deepika Padukone won Most Glamorous Star Award (Female), Hrithik Roshan was declared Most Glamorous Star Award (Male). Most Stylish Male Star went to Shahid Kapoor and Most Stylish Female Star was given to Sonam Kapoor. Katrina Kaif was awarded with Fashion Trailblazer of the Year and Hot Stepper of The Year went to Ayushmann Khurrana.