MAX DESIGN AWARDS 2017-18 Students Edition

Be The Next Big Thing In Fashion

After a whopping response over the last three years, Max Fashion is back with the fourth edition of Max Design Awards, a definitive platform to recognize and reward the budding Fashion Designers. The property created by Max, gives final year fashion design students a chance to showcase their best and reach out to the fashion world through their creations.

Max Fashion, being a design-driven company, is looking to support and celebrate new and upcoming fashion talents. Max Design Awards is one step towards this vision. The contest has seen a huge success since its inception with growing number of fashion design enthusiasts showcasing their creativity and taking the level of the competition to new heights. Last year the competition attracted more than 300 entries from various design colleges across the country. The fourth edition is a continuous effort to reward the young aspiring fashion designers and provide them a platform to springboard their fashion design careers!


The esteemed jury for Max Design Awards 2017-18 includes Fashion Designers Ms. Rina Dhaka, Mr. Ashish Soni and Mr. Rahul Mishra along with Executive Director, Max Fashion Mr. Vasanth Kumar, Vice President Design, Max Fashion Ms. Kamakshi Kaul and Project Head Mr. Marc Robinson.

 Registration for the award programme is open. Check here to register –

Eligibility Criteria –

Final and Pre-Final year Fashion Design students from selected and or accredited fashion designing institutes of India.

 The theme for the Max Design Awards 2017-18 is “Craftivism”. Craftivism explores the power of combining art and activism to trigger conversations about social change. It is to create a difference, which in turn helps unite and reclaim our world as one.

Participation Process –

Step 1: Select any one category – Men’s wear or Women’s wear. Prepare a mood board of your interpretation of the main theme.

Step 2: Based on your mood board, prepare two sketches.
– One sketch for prêt
– One sketch for Couture
Both sketches need to fall under any one category (men’s wear or women’s wear) selected by you.

Step 3: Prepare a 150 word count brief on your collection. Outline your colour pallet, fabrics, style, patterns, etc. for each of the designs

Step 4: Register yourself on and file in your application OR apply by emailing high resolution scans of your sketches, mood board, along with a 150 word count brief on your interpretation of the theme “Craftivism”. Email at

Last Date for receiving Online Entries is 8th January 2018

Step 5: It is mandatory to send the physical docket (Mood board, both sketches and write up with fabric swatches to –

Sanjana Choudhary/Amol Desai

Lifestyle International Private Limited

MAX Retail Division

77 Degree Town Centre,

Building no.3 East Wing

5th floor, Off Old Airport Road

Yemalur P.O. Bangalore – 560037

Last Date for receiving the physical docket of the Entries/application is 12th January 2018

About Max Fashion:

Max is a leading fashion brand, now available online at and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.




Glamour & Style!

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Filmfare Glamour and Style Awards took place in Mumbai on Friday. The glamorous evening saw many Bollywood big-wigs rounding up on the red carpet in their stylish best. The star-studded affair saw Deepika Padukone, Rekha, Katrina Kaif, Sonam Kapoor, Alia Bhatt, Kareena Kapoor Khan, Shahid Kapoor, Sonakshi Sinha, Hrithik Roshan, Varun Dhawan, Karan Johar, Jacqueline Fernandez, Sridevi and many others in attendance. Miss World 2017 winner Manushi Chhillar also graced the event with her presence.

Apart from their stylish appearances at the red carpet, our stars were bestowed with the prestigious award. While Deepika Padukone won Most Glamorous Star Award (Female), Hrithik Roshan was declared Most Glamorous Star Award (Male). Most Stylish Male Star went to Shahid Kapoor and Most Stylish Female Star was given to Sonam Kapoor. Katrina Kaif was awarded with Fashion Trailblazer of the Year and Hot Stepper of The Year went to Ayushmann Khurrana.



Stars hit Red Carpert in Style!

While the year is coming to an end, the season of Bollywood awards has kick started! Season’s first award function, Star Screen Awards 2017 took place in Mumbai on Sunday, 3rd December. The star-studded event was attended by who’s who of Bollywood with many raising the temperature with their style quotient. Seen at the glamourous evening were Madhuri Dixit Nene, Tiger Shroff, Vidya Balan, Neha Dhupia, Irrfan Khan amongst others.

While Salman Khan, Kriti Sanon and Varun Dhawan rocked the stage with their performances, the show was hosted by Bhumi Pednekar. Other celebs who graced the red carpet include Madhuri Dixit, Tiger Shroff, Irrfan Khan, Neha Dhupia, Taapsee Pannu, Rajkummar Rao, Subhash Ghai, Urvashi Rautela, Deepak Dobriyal, Harshvardhan Kapoor and many more.

Big winner at the event was movie Dangal which received 5 awards including Best Director, Best Music Director, Best Editing, Best Lyrics and Best Background Score. Vidya Balan bagged the Best Actress Award (Critics) for Tumhari Sulu and Rajkummar Rao was named the Best Actor (Critics) for Newton. Along with this, he also won the Best Supporting Actor award for Bareilly Ki Barfi. Konkana Sen Sharma, on the other hand, won the Best Actress award in the popular category for Lipstick Under My Burkha and Irrfan Khan bagged the Best Actor award in the same category. The show will be aired on Star Plus on December 31.

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Mrs India Earth 2017 Finalist- Mamta Khan

Mumbai based Mamta Khan is all geared up for Mrs India Earth 2017, save the planet!

“Flying with my feet on the ground. Simple yet strong, free Spirited yet grounded” is how Mrs India Earth 2017 Finalist, Mamta Khan describes herself. The gorgeous lady who hails from Maharashtra, Mumbai is all set to represent Mumbai at the National stage in Delhi. The HR consultant turned into a homemaker is all set for Mrs Earth 2017 which will be held in New Delhi from October 4th to 6th 2017.

Mrs. India Earth 2017 is a perfect platform that admires, salutes and celebrates the power of beauty, achievements and accomplishments of married women. An opportunity to fulfill their dream, build an identity and leave a mark across.The pageant has been tagged as the pageant with a cause and we had a chat with Mamta to know more about her entire journey..

1. Tell us a little about yourself
– My name is Mamta Khan and I am a BA graduate born and bought up in Mumbai. My last job was as an HR executive in a BPO and I am currently a Home Maker  with 2 kids elder Son 9yrs old and a younger Daughter 6yrs old. I strongly believe in the power of doing good and look forward to do my bit for the society in general, through the Mrs India Earth competition.

2. When did you decided you wanted to enter this pageant?
– Well, I have been thinking about it since long but always wanted to wait for the right time. I have prepared myself to be a part of this pageant and I am really looking forward to represent my city on an National stage with so many other beautiful and talented women beside me.

3. How has the journey been up till now?
– Oh, it has been beautiful, very life changing in fact. I have learnt so many new things in this entire journey that i feel really enriched. Every experience has taught me something and i have only become more confident and strong as an individual. I really want to give back to the society and I am glad I have my family to support me as well.

4. What’s the cause you are attached to?
–  Women Safety is something that I really want to talk about on a platform like this because i know my voice will reach to a larger audience. Even today, somewhere, right from a 6month old child to a 60yr old lady is unsafe and we say we are going ‘Digital’ and forward. Really, are we? I feel Education and creating an awareness is something that can solve most of the concerns in our country. Especially Education to a Girl Child should be made compulsory. As woman is the one who makes and brings up a family. She is responsible to create the Man of tomorrow. She definitely has the power to bring the change.

I also feel strongly for Animals and am working in my own little way for their welfare.  I would like our society to educate the younger generation, the kids to love and help Animals, as we as humans have the capability to help them

5. What’s the message for our readers?
– I have always believed in this saying…’Live Life Queen Size’. All it takes to live your life to the fullest is courage – nothing more and nothing less. Be happy and content with whatever you have and always believe in the power of doing good, in the power of magic! Living life to the fullest, or making every moment count, starts with taking our own decisions and believing in those decisions. It’s almost impossible to have no regrets in life but the risks that are never taken will never become a part of your life. Falling in love, travelling, making peace, helping society, staying healthy etc. whatever it may be that someone wants to do, should do it. Think of it like that maybe living a meaningful, passionate life has nothing to do with its length and everything to do with its width- YES, LIVE LIFE QUEEN SIZE!


Rohit Bal stuns on the cover of HT Brunch

India’s most famous Fashion Designer is on the cover of HT brunch and does not look less than a Diva! Wearing a silk quilted short sherwani with a tiered-panel crinkled skirt with gold detailing, both from his own collection and at his candid best, Rohit Bal spoke about the drama that surrounds his personal life.

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Admitting that he was always treated like a charmer from his growing up days in Kashmir long before he found fame in fashion, Bal says that as the years wore on, he became uncomfortable with judgments drawn from his looks, skin colour and profession. “People are excessively curious about me. I know they find me interesting and want to be with me. I may be glamourous but I do look like I am on drugs?” he asks incredulously. He emphasises that he is a recluse in the making, who barely eats at restaurants or watches movies in theaters.

Talking about his love life, Rohit quirkily said, “I might have been Devdas intense. When it is love, I cannot be in control. Love can’t know control, limits. It is boundless. Completely all engulfing. If you don’t give yourself completely, you are not in love. Grief is the same. I don’t know how people say, ‘I am not going to grieve, I am not going to cry’. Why?”

Rohit Bal even spoke about his rumoured love affair with Arjun Rampal. Yes every season Rampal walks as Rohit’s showstopper and there have been numerous rumours about the two. Bal said “I laugh about it. Arjun does too. He is my brother. I love him.”



An interaction with designer and stylist Gayatri Thadani

“I admire Priyanka Chopra’s sense of fashion”

Mumbai-based designer and stylist Gayatri Thadani  started working as a Fashion Designer and Stylist at a very young age. She knew from the very beginning that she wanted to work towards building a career in fashion. Her most recent project released last week- MOM and Gayatri feels fortunate to be a part of such a great team! 

Gayatri Thadani

We recently got a chance to talk to Gayatri about her career and what it’s like working with ad makers, filmmakers and brands.

When did you realize you wanted to get into designing and styling?

– Very early in my life i was exposed to the fashion world through domestic and international fashion shows. Art, fashion and beauty were among my first passions and hobbies. In fact during college days, i used to get few designs in my head and i used to sketch it out and work on the final product. I never imagined I could work in any other sector. So I had a constant and wide exposure about fashion and manufacturing designs by being in workshops, networking and attending various shows!

What are the challenges you face as a celebrity stylist?

– Well, i think as a designer and stylist, sometimes to match up with deadlines can get crazy. Right from sketching to getting costumes stitched to the final outcome…it can get hectic. Like when i was styling for the promotional songs of Dishoom- i had to get 100 costumes ready for the dancers in 2 days!

Also, the perception of people that its a glamorous job, they are completely unaware of the excruciating long hours- the physical and mental labour that goes in.  One needs to have a lot of patience and energy to deal with the frenzy.

How do you manage your time, considering your job profile must be having odd hours of work.

– Initially, it was crazy because of the odd hours, I had absolutely no social life. But over a period of time, I made sure I work hard on weekdays and take time out to chill with family and friends on a weekend! There is a lot of running about, but that’s the fun part of being in this profession

Which Bollywood divas fashion sense do you admire?

– Priyanka Chopra, wins hands down! I truly admire her fashion sense- be it western wear, traditional , bikini or just casual! She is a true Indian beauty and pulls off any fashion elegantly! She knows how to keep it sassy and classy, and has immortalized quite a few drool-worthy looks. I really wish i get to style her someday!

What are your future projects?

– Mom has released and it’s getting great response. So I’m happy I could be a part of this super project! I am currently working on a Marathi movie and its fun to explore how the Marathi film industry works. I am also working on a few ad shows for a few fashion and beauty brands.

Ad commercials, films or personal- which genre excites you more ?

– I personally prefer working on films as there is a lot of exposure and creative freedom. Right from sketching the character, the entire look- from clothes to make up to hair to accessories- It’s a lot more challenging and fun at the same time.
You can follow Gayatri’s work on Instagram here: